Baby2baby
90% goes to programs $2 to raise $100 Strong reserves Growing revenue
Baby2baby is a 501(c)(3) organization based in Los Angeles, California, registered in 2014, with $77,674,033 in FY2024 revenue. CharityIndex grades it A+, and it directs about 90% of spending to programs.
5830 W Jefferson Blvd, Los Angeles, CA, 90016 EIN 46-4503539 Since 2014
Revenue (FY2024)
$77.7M
▲ 72.4% vs prior year
Unknown median: $232K
Expenses (FY2024)
$40.0M
Net assets
$70.4M
Employees
65
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
A+
A+Program efficiency40% of the rating90% to programs · $2 to raise $100
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. For Baby2baby: 90% to programs · $2 to raise $100 earns a A+ on this criterion. See the exact thresholds →
AFinancial health25% of the rating21 mo reserves · +48% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Baby2baby: 21 mo reserves · +48% margin earns a A on this criterion. See the exact thresholds →
A+Governance25% of the rating6 of 6 checks met
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. For Baby2baby: 6 of 6 checks met earns a A+ on this criterion. See the exact thresholds →
ATransparency10% of the rating4 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Baby2baby: 4 of 5 disclosure signals earns a A on this criterion. See the exact thresholds →
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A live seal — it updates automatically when the grade changes and links donors to this verified profile.
Mission
Providing children in need across the country with the basic necessities they deserve.
Contact & location
- Address
- 5830 W Jefferson Blvd, Los Angeles, CA, 90016
- City
- Los Angeles
- State
- California
- Category
- Unknown
- Subcategory
- Unknown — other (Z9x)
- Phone
- …
- Website
- …
Financial trends
Revenue grew from $3.9M (FY2014) to $77.7M (FY2024) across 11 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $4.9MNet assets $70.4M
Operating margin
48.5%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$75.3M
Total liabilities
$4.9M
Net assets
$70.4M
Salaries & benefits
$4.8M
12% of expenses
Board members
17
15 independent
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $77,674,033▲72.4% | $40,022,459▼0.4% | $70,382,917▲116% | $75,266,771▲117% | 990 |
| 2023 | $45,062,608▲16.1% | $40,186,301▲20.9% | $32,538,746▲19.7% | $34,713,667▲14.9% | 990 |
| 2022 | $38,827,208▲22.9% | $33,230,707▲26.6% | $27,178,037▲18.2% | $30,213,660▲26.4% | 990 |
| 2021 | $31,584,050▼53.1% | $26,248,250▼57.4% | $22,995,539▲29.3% | $23,910,524▲21.8% | 990 |
| 2020 | $67,313,093▲118% | $61,594,570▲109% | $17,788,965▲45.5% | $19,624,504▲46.8% | 990 |
| 2019 | $30,941,873▲46.4% | $29,402,814▲59.3% | $12,229,544▲13.7% | $13,371,011▲17.4% | 990 |
| 2018 | $21,128,834▲53.1% | $18,458,120▲59.3% | $10,752,976▲33.0% | $11,389,518▲31.7% | 990 |
| 2017 | $13,799,868▲42.6% | $11,583,863▲51.0% | $8,082,261▲37.8% | $8,646,012▲32.6% | 990 |
| 2016 | $9,676,448▲57.1% | $7,670,714▲43.9% | $5,866,256▲52.0% | $6,520,480▲49.3% | 990 |
| 2015 | $6,159,979▲56.3% | $5,329,023▲485% | $3,860,522▲27.4% | $4,367,424▲28.6% | 990 |
| 2014 | $3,940,120 | $910,554 | $3,029,566 | $3,397,429 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Leadership & compensation (FY2024)
Highest-paid: Jennifer Armstrong — $239,742 (0.60% of total expenses)
| Name | Title | Hours/week | Compensation |
|---|---|---|---|
| Jennifer Armstrong | Coo | 40 | $239,742 |
| Jamie Lamotte | Cmo | 40 | $180,908 |
| Molly Baker | Sr Director, Development | 40 | $162,870 |
| Courtney Kelly | Director, Program Partnerships | 40 | $134,923 |
| Leighton Jones | Director, Disaster Relief | 40 | $134,904 |
| Monique Fauteux | Senior Director, Human Res | 40 | $134,846 |
| Michael Bourjaily | Head of Warehouse Operatio | 40 | $122,923 |
| Kelly Sawyer Patricof | Co-chair & Co-ceo | 40 | $66,528 |
| Norah Weinstein | Co-chair & Co-ceo | 40 | $66,528 |
| Anna Schafer | Director | 1 | — |
| Bianca Levin Goldfein | Director | 1 | — |
| Dana Settle | Treasurer | 2 | — |
| Emma Grede | Director | 1 | — |
| Jackie Winnick | Director (thru 2024) | 1 | — |
| Jennifer Meyer | Director | 1 | — |
| Jessica Alba | Director | 1 | — |
| Julie Bowen | Director (thru 2024) | 1 | — |
| Kelly Rowland | Director | 1 | — |
| Liz Jenkins | Director | 1 | — |
| Michaeline Dejoria | Director | 1 | — |
Top vendors & contractors (FY2024)
| Contractor | Services | Paid |
|---|---|---|
| Best Events Los Angeles Inc | Event Production | $260,000 |
| Express Services Inc | Temporary Support | $187,067 |
| Noble Accounting LLC | Accounting/auditing | $153,620 |
| Klb Development LLC | Development and Grants Consultants | $132,000 |
| Special Event Contractors LLC | Event Production | $112,512 |
Grants received · $53.4M total
136 grants to Baby2baby totaling $53.4M, reported by foundations on their Schedule I filings — showing the 15 most recent.
| Grantmaker | Purpose | Year | Amount |
|---|---|---|---|
| Dtcare | Provide funding to the organization so that it can continue its stated mission to provide children living in poverty with diapers, clothing, and all the basic necessities that every child deserves. | 2024 | $27,336,738 |
| American Online Giving Foundation Inc | General support | 2024 | $947,696 |
| Jewish Communal Fund | In furtherance of grantee's tax-exempt purpose | 2024 | $378,140 |
| Good360 | To assist those in need | 2024 | $375,782 |
| Edward Charles Foundation | Charitable gift | 2024 | $318,000 |
| Good360 | To assist those in need | 2024 | $91,000 |
| Charities Aid Foundation America | Charitable donation | 2024 | $88,981 |
| Gs Donor Advised Philanthropy Fund For Wealth Management Inc | Community & human services | 2024 | $55,000 |
| Austin Community Foundation | General support | 2024 | $52,710 |
| The Albertsons Companies Foundation | Other | 2024 | $50,000 |
| Jewish Community Fdn of the Jewish Federation Council of Greater La | General support | 2024 | $41,780 |
| Paypal Charitable Giving Fund | General support | 2024 | $38,933 |
| National Charitable Endowment Inc | General charitable use | 2024 | $36,000 |
| Morgan Stanley Global Impact Funding Trust Inc | Unrestricted general support | 2024 | $35,000 |
| Prime Healthcare Foundation Inc | 2024 bab2baby gala inv#gala-11/9/24 | 2024 | $25,000 |
Grants made · $26.4M in FY2024
614 grants totaling $26.4M in FY2024 — showing the 15 largest. All grants made by Baby2baby →
| Recipient | Purpose | Amount |
|---|---|---|
| City Harvest Inc | In-kind donations of program supplies for needy families | $810,108 |
| Helping Mamas Inc | In-kind donations of program supplies for needy families | $443,210 |
| Childrens First Fund the Chicago Public School Foundation | In-kind donations of program supplies for needy families | $418,222 |
| Mercy Medical Center Inc | In-kind donations of program supplies for needy families | $296,956 |
| Knock Knock Give A Sock | In-kind donations of program supplies for needy families | $263,120 |
| Lausd Shhs | In-kind donations of program supplies for needy families | $257,289 |
| Pico Union Project Inc | In-kind donations of program supplies for needy families | $234,785 |
| Miami Diaper Bank Inc | In-kind donations of program supplies for needy families | $214,031 |
| National Diaper Bank Network | In-kind donations of program supplies for needy families | $213,374 |
| Southern California Crossroads | In-kind donations of program supplies for needy families | $207,245 |
| Babycycle Incorporated | In-kind donations of program supplies for needy families | $193,044 |
| Little Lambs Foundation For Kids Inc | In-kind donations of program supplies for needy families | $191,088 |
| Total Care Services Inc | In-kind donations of program supplies for needy families | $190,475 |
| Nypd | In-kind donations of program supplies for needy families | $186,942 |
| Partnership With Native Americans | In-kind donations of program supplies for needy families | $186,775 |
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Compare Baby2baby
Frequently asked questions
- Is Baby2baby a legitimate nonprofit?
- Yes. Baby2baby is a 501(c)(3) organization registered with the U.S. Internal Revenue Service under EIN 46-4503539, based in Los Angeles, California. Donations are tax-deductible.
- What is Baby2baby's EIN?
- Baby2baby's Employer Identification Number (EIN) is 46-4503539.
- How much revenue does Baby2baby report?
- Baby2baby reported $77,674,033 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- How much of Baby2baby's spending goes to programs?
- Baby2baby spends about 90% of its total expenses on programs, based on its latest IRS Form 990.
- What financial grade does Baby2baby have?
- CharityIndex grades Baby2baby A+, based on program efficiency and fundraising cost.
- How much does Baby2baby's highest-paid employee make?
- The highest reported compensation on Baby2baby's latest Form 990 is $239,742, paid to Jennifer Armstrong (Coo).
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Data for Baby2baby (EIN 46-4503539) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.