United Service Organizations Inc
70% goes to programs $20 to raise $100 Strong reserves
United Service Organizations Inc is a 501(c)(3) organization based in Arlington, Virginia, registered in 1954, with $163,512,353 in FY2023 revenue. CharityIndex grades it A, and it directs about 70% of spending to programs.
2111 Wilson Blvd Ste 1200, Arlington, VA, 22201 EIN 13-1610451 Since 1954
Revenue (FY2023)
$163.5M
▲ 5.9% vs prior year
Public Benefit median: $140K
Expenses (FY2023)
$159.8M
Net assets
$102.3M
Employees
880
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
A
BProgram efficiency40% of the rating70% to programs · $20 to raise $100
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. For United Service Organizations Inc: 70% to programs · $20 to raise $100 earns a B on this criterion. See the exact thresholds →
AFinancial health25% of the rating8 mo reserves · +2% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For United Service Organizations Inc: 8 mo reserves · +2% margin earns a A on this criterion. See the exact thresholds →
A+Governance25% of the rating6 of 6 checks met
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. For United Service Organizations Inc: 6 of 6 checks met earns a A+ on this criterion. See the exact thresholds →
A+Transparency10% of the rating5 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For United Service Organizations Inc: 5 of 5 disclosure signals earns a A+ on this criterion. See the exact thresholds →
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Mission
The uso's mission is to strengthen the well-being of the people (continued in schedule o)
What they do
Public awareness and outreach - the uso's marketing and communications outreach programs aim to address the civilian-military drift - a natural disconnect and lack of understanding between those who have served in the military and those whom they defend who have never served and may not know or be related to anyone who has. in september 2023, the uso launched a national broadcast psa campaign reaching the general public. the campaign also has a highly targeted media effort designed to reach and build awareness with a younger cohort of potential donors and supporters that can help sustain the uso mission into the future. see schedule o for more details of the accomplishments during 2023. the uso's marketing and communications outreach programs aim to address the civilian-military drift - a natural disconnect and lack of understanding between those who have served in the military and those whom they defend who have never served and may not know or be related to anyone who has. in 2023, the uso launched a national broadcast psa campaign reaching the general public in september of 2023 that has, to date, garnered more than 374 million impressions across over 210 markets for the uso, leveraging media channels like broadcast tv, outdoor billboards, and radio. the campaign also has a highly targeted effort designed to reach and build awareness with a younger cohort of potential donors and supporters that can help sustain the uso mission into the future. to date this effort generated more than 62 million impressions. in addition, through its website and mail, the uso collected more than 1.36 million messages of appreciation from the american public which are being distributed or displayed at uso locations across the globe.
Service member, military family, and expeditionary programs - uso provides a suite of programs focused on wellness and resiliency for service members and their families. these programs include the uso reading program keeping service members connected to their children through story-time; uso holidays providing programming to help service members feel connected and supported during the holidays throughout the year; uso care package, uso2go and program in a box kits that ensure service members deployed to remote locations can enjoy essentials, recreation and comforts of home. see schedule o for more information about the programs offered and accomplishments during 2023. service member and military family programs uso's military and military family programs provide support and comfort to service members and their families, whether they are deployed, transitioning from their service, wounded, ill or injured, or have made the ultimate sacrifice for our country. uso reading program the uso reading program keeps service members connected to their children through story-time. service members can visit a uso center or expeditionary location offering the program, record themselves reading their child's favorite story and have that recording and a copy of the book sent home - ensuring that they can read their child a bedtime story from anywhere in the world. recognizing the challenges military children often face when dealing with separation, the uso reading program also makes it possible for military kids to add a new book to their own library and share story time with someone they love by recording themselves reading. in 2023, uso enabled digital recording delivery and automated book delivery to allow loved ones to receive both in an expedited timeframe.uso holidaysuso holidays offers both programming and uso care packages to help service members feel connected and supported during holidays throughout the year. uso centers and teams activate around the globe to bring a piece of home to service members and their families, no matter where they are called to serve during the holidays. whether it is delivering care packages, hosting holiday events, providing free entertainment, or enabling technology that brings loved ones toge
Contact & location
- Address
- 2111 Wilson Blvd Ste 1200, Arlington, VA, 22201
- City
- Arlington
- State
- Virginia
- Category
- Public & Societal Benefit
- Subcategory
- Military & Veterans Organizations
- Phone
- …
- Website
- …
Financial trends
Revenue grew from $137.4M (FY2013) to $163.5M (FY2023) across 11 reported years.
Financial snapshot
Financial health & position (FY2023)
Liabilities $22.1MNet assets $102.3M
Operating margin
2.3%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$124.4M
Total liabilities
$22.1M
Net assets
$102.3M
Salaries & benefits
$75.8M
47% of expenses
Board members
31
30 independent
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2023 | $163,512,353▲5.9% | $159,813,703▼4.1% | $102,255,369▲6.9% | $124,386,442▲8.8% | 990 |
| 2022 | $154,440,142▼13.4% | $166,596,400▲2.8% | $95,652,820▼12.2% | $114,377,618▼6.9% | 990 |
| 2021 | $178,376,882▲12.9% | $162,023,885▲8.3% | $108,890,354▲17.1% | $122,875,753▲13.2% | 990 |
| 2020 | $158,052,372▲6.9% | $149,555,334▼3.9% | $93,026,391▲9.5% | $108,560,419▲10.1% | 990 |
| 2019 | $147,807,433▲9.0% | $155,588,896▲20.1% | $84,936,598▼7.9% | $98,585,488▼9.0% | 990 |
| 2018 | $135,555,798▲0.4% | $129,559,788▲3.6% | $92,238,132▲7.3% | $108,393,714▲5.3% | 990 |
| 2017 | $135,075,265▼4.3% | $125,087,874▼3.4% | $86,000,324▲13.1% | $102,968,626▲15.8% | 990 |
| 2016 | $141,166,139▲11.5% | $129,462,381▼1.2% | $76,036,238▲17.9% | $88,905,044▲18.4% | 990 |
| 2015 | $126,644,219▼3.2% | $131,064,841▲2.0% | $64,481,637▼8.5% | $75,071,980▼8.4% | 990 |
| 2014 | $130,780,851▼4.8% | $128,475,989▲0.6% | $70,486,845▲3.4% | $81,927,851▲4.2% | 990 |
| 2013 | $137,363,728 | $127,658,544▲2.0% | $68,142,163▲17.0% | $78,620,910▲11.5% | 990 |
| 2012 | — | $125,216,027▲9.5% | $58,225,016▲8.9% | $70,530,783▲14.8% | 990 |
| 2011 | — | $114,308,921▼33.7% | $53,483,255▲45.2% | $61,437,573▲24.5% | 990 |
| 2010 | — | $172,443,872 | $36,842,362 | $49,341,591 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Leadership & compensation (FY2023)
Highest-paid: Dr Jd Crouch II — $595,508 (0.37% of total expenses)
| Name | Title | Hours/week | Compensation |
|---|---|---|---|
| Dr Jd Crouch II | President & Ceo | 50 | $595,508 |
| Alan Reyes | Coo | 50 | $374,113 |
| Brian Cowart | Cdmo | 50 | $325,488 |
| Kristine Shumack | Treasurer / Cfo | 48 | $318,802 |
| Alison Ruble | Regional President (midwest) | 50 | $293,076 |
| Tammy Heiser | Secretary / Chro | 50 | $288,869 |
| Christopher Plamp | Svp, Ops, Programs & Entertainment | 50 | $284,206 |
| Alison Clark | Dir, Brand Transform. (thru 11/23) | 50 | $273,966 |
| Lisa Riggins | Regional President (southeast) | 50 | $252,814 |
| Gary Cole | Regional President (central) | 50 | $251,548 |
| Virginia Burnley | Svp, Govt Rel and Ext Affairs | 50 | $251,272 |
| Lorin Stewart | Interim Regional President (west) | 50 | $239,811 |
| Barbara Barrett | Director (beg 05/2023) | 1 | — |
| Courtney L Billington | Director | 1 | — |
| Dawn Halfaker | Director | 2 | — |
| Don Cooke | Director | 1 | — |
| Frank St John | Director | 1 | — |
| Fred L Stokes | Director | 1 | — |
| Gen Craig R Mckinley Ret | Director | 1 | — |
| Gen David L Goldfein | Chairman (beg 8/2023) | 2 | — |
Top vendors & contractors (FY2023)
| Contractor | Services | Paid |
|---|---|---|
| Hh Associates Us Inc | Print Production | $4,148,370 |
| Missionwired | Digital Fundraising | $2,903,941 |
| Wunderman Thompson LLC | Marketing Services | $1,765,433 |
| Data Axle Inc | Marketing Services | $1,523,219 |
| Sg360 | Print Production | $1,371,774 |
Grants received · $40.9M total
521 grants to United Service Organizations Inc totaling $40.9M, reported by foundations on their Schedule I filings — showing the 15 most recent.
| Grantmaker | Purpose | Year | Amount |
|---|---|---|---|
| American Online Giving Foundation Inc | General support | 2024 | $1,961,502 |
| National Football League Foundation | General support | 2024 | $1,619,500 |
| San Antonio Area Foundation | General support | 2024 | $400,250 |
| The Albertsons Companies Foundation | Veterans | 2024 | $331,955 |
| Paypal Charitable Giving Fund | General support | 2024 | $119,632 |
| Give Back Foundation | Program support | 2024 | $117,160 |
| Charities Aid Foundation America | Charitable donation | 2024 | $109,615 |
| Gary Sinise Foundation | Support for uso connection program | 2024 | $100,000 |
| American Endowment Foundation | Public affairs | 2024 | $89,800 |
| The Us Charitable Gift Trust | For recipient's exempt purpose | 2024 | $57,875 |
| Robert R Mccormick Foundation | Uso illinois program support which includes the uso canine program, uso holidays, uso special deliveries and sponsorship | 2024 | $50,000 |
| Ayco Charitable Foundation | Community & human services | 2024 | $49,550 |
| Morgan Stanley Global Impact Funding Trust Inc | Unrestricted general support | 2024 | $42,000 |
| National Christian Charitable Foundation | Military support | 2024 | $41,020 |
| The Community Foundation For Greater Atlanta Inc | Education | 2024 | $36,200 |
Grants made · $110K in FY2023
2 grants totaling $110K in FY2023. All grants made by United Service Organizations Inc →
| Recipient | Purpose | Amount |
|---|---|---|
| Tragedy Assistance Program For Survivors | Program support | $100,000 |
| Wear Blue Run To Remember | Event support | $10,000 |
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Frequently asked questions
- Is United Service Organizations Inc a legitimate nonprofit?
- Yes. United Service Organizations Inc is a 501(c)(3) organization registered with the U.S. Internal Revenue Service under EIN 13-1610451, based in Arlington, Virginia. Donations are tax-deductible.
- What is United Service Organizations Inc's EIN?
- United Service Organizations Inc's Employer Identification Number (EIN) is 13-1610451.
- How much revenue does United Service Organizations Inc report?
- United Service Organizations Inc reported $163,512,353 in total revenue on its fiscal year 2023 IRS Form 990 filing.
- How much of United Service Organizations Inc's spending goes to programs?
- United Service Organizations Inc spends about 70% of its total expenses on programs, based on its latest IRS Form 990.
- What financial grade does United Service Organizations Inc have?
- CharityIndex grades United Service Organizations Inc A, based on program efficiency and fundraising cost.
- How much does United Service Organizations Inc's highest-paid employee make?
- The highest reported compensation on United Service Organizations Inc's latest Form 990 is $595,508, paid to Dr Jd Crouch II (President & Ceo).
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Data for United Service Organizations Inc (EIN 13-1610451) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.