Trout Unlimited Inc

Volunteer operations and chapter support:plant for our futurewe are headed into our third year of partnership with tractor supply company on the plant for our future initiative, we have been able to leverage the initial investment to attract and secure funding to expand the program. the arbor day foundation has become one of our core new partners, introducing us to corporate funders like td bank, verizon wireless, and niagara bottling. our aggregate impact to date is: - planned 255 planting projects in 18 states - planted 84,492 native trees - engaged more than 4,003 volunteers - restored more than 1,277 acres - intercepted more than 21,114,551 gallons of stormwaterheadwaters youth education programstaff are prioritizing the delivery of best-in-class resources and support to tu volunteers, teachers, engagement managers, camp directors and student leaders ensuring they have the tools needed to implement youth education effectively in the field. the 5 rivers program has over 5,000 active college-aged members across 80 campuses participating in thousands of activities, including a record-breaking western rendezvous in colorado last fall that sold out in minutes, and over half of participants were young women. after a fun summer of camp and expeditions, students returned to their classrooms, as did their trout in the classroom tanks. over the past four months, tens of thousands of eggs have been delivered across the country by dozens of loyal tu volunteers. the headwaters youth education board continues to evolve as a dynamic advisory committee, playing a pivotal role in guiding and supporting youth education efforts. the board offers unique opportunities to engage hands-on with tu's youth education activities throughout the year, and we are already planning our next gathering in bend, ore. in october 2025. these gatherings showcase grassroots impact, provide shared learning opportunities and celebrate tu's successes.

Membership development:the nlc workgroups continue to make progress toward completing their quantifiable goals which support the tu strategic plan. tu continues to evolve its membership messaging to focus on collaboration and engagement.

Communications:tu's priority waters communications campaign launched in mid-january following completion of a new website (https://prioritywaters.tu.org) that includes state-by-state rundown of priority waters work, a section about how we work and why it matters, and maps. this new website is integrated with tu.org and is an update for our standing conservation content. a multimedia effort involving social media, blogs, press, emails, ads, and films is promoting the message that tu is working at scale across the nation, and working in places you live, love and fish. the first of a series of priority waters films launches in february: "a beautiful mess" highlights our work in tennessee's cherokee national forest. forthcoming installments are set in arizona (apache trout), california (golden trout), the olympic peninsula (salmon and steelhead), and wyoming and utah (cutthroat trout). this is an all-hands-on-deck evergreen campaign, and we have been encouraging staff, volunteers and leaders to help us spread the word using a tu priority waters toolkit.