Wisconsin Hotel & Lodging Association Inc
501(c)(6)
Only null% goes to programs Growing revenue
Wisconsin Hotel & Lodging Association Inc is a 501(c)(6) organization based in Brookfield, Wisconsin, registered in 1945, with $822,123 in FY2023 revenue. CharityIndex grades it B.
125 N Executive Dr Ste 206, Brookfield, WI, 53005 EIN 39-6078094 Since 1945
Revenue (FY2023)
$822K
▲ 21.7% vs prior year
Expenses (FY2023)
$792K
Net assets
$286K
Employees
—
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B
★★★★
Rated on 2 of 4 criteria — the rest aren't reported in this filing type.
Held down by its weakest criterion — a strong score on one criterion can't hide a weak one.
How the rating works →—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Wisconsin Hotel & Lodging Association Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
AFinancial health25% of the rating4 mo reserves · +4% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Wisconsin Hotel & Lodging Association Inc: 4 mo reserves · +4% margin earns a A on this criterion. See the exact thresholds →
—Governance25% of the ratingNot reported in this filing type
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for Wisconsin Hotel & Lodging Association Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
CTransparency10% of the rating2 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Wisconsin Hotel & Lodging Association Inc: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
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Contact & location
- Address
- 125 N Executive Dr Ste 206, Brookfield, WI, 53005
- City
- Brookfield
- State
- Wisconsin
- Category
- —
- Subcategory
- —
- Website
- …
Financial trends
Revenue grew from $743K (FY2013) to $822K (FY2023) across 11 reported years.
Financial snapshot
Financial health & position (FY2023)
Liabilities $383KNet assets $286K
Operating margin
3.6%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$670K
Total liabilities
$383K
Net assets
$286K
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2023 | $822,123▲21.7% | $792,155▲9.3% | $286,334▲26.3% | $669,777▲2.2% | 990 |
| 2022 | $675,563▲21.1% | $724,488▲3.4% | $226,731▼15.5% | $655,542▲19.2% | 990 |
| 2021 | $557,827▲3.5% | $700,857▲21.6% | $268,228▼43.7% | $550,064▼25.0% | 990 |
| 2020 | $538,952▼21.2% | $576,367▼13.3% | $476,639▲1.0% | $733,033▲22.4% | 990 |
| 2019 | $684,353▼8.5% | $664,519▼18.4% | $472,048▲2.4% | $599,126▼26.9% | 990 |
| 2018 | $748,050▼3.2% | $814,201▲10.6% | $460,916▼11.0% | $819,845▼8.6% | 990 |
| 2017 | $772,508▼2.4% | $735,979▲0.2% | $517,746▲7.8% | $896,591▲7.9% | 990 |
| 2016 | $791,907▲5.3% | $734,790▲1.9% | $480,168▲17.2% | $831,185▲4.5% | 990 |
| 2015 | $752,274▲6.0% | $720,824▲0.1% | $409,734▲5.6% | $795,064▲5.6% | 990 |
| 2014 | $709,775▼4.5% | $720,088▲5.0% | $387,974▼4.4% | $752,711▲4.9% | 990 |
| 2013 | $742,917 | $685,613▲4.6% | $405,719▲22.8% | $717,729▲2.2% | 990 |
| 2012 | — | $655,595▲1.7% | $330,368▲4.0% | $702,330▲4.2% | 990 |
| 2011 | — | $644,326▼0.4% | $317,754▲6.8% | $673,748▼4.2% | 990 |
| 2010 | — | $646,740 | $297,587 | $703,402 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Frequently asked questions
- Is Wisconsin Hotel & Lodging Association Inc a legitimate nonprofit?
- Yes. Wisconsin Hotel & Lodging Association Inc is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 39-6078094, based in Brookfield, Wisconsin.
- What is Wisconsin Hotel & Lodging Association Inc's EIN?
- Wisconsin Hotel & Lodging Association Inc's Employer Identification Number (EIN) is 39-6078094.
- How much revenue does Wisconsin Hotel & Lodging Association Inc report?
- Wisconsin Hotel & Lodging Association Inc reported $822,123 in total revenue on its fiscal year 2023 IRS Form 990 filing.
- What financial grade does Wisconsin Hotel & Lodging Association Inc have?
- CharityIndex grades Wisconsin Hotel & Lodging Association Inc B, based on financial health (reserves and operating margin).
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Data for Wisconsin Hotel & Lodging Association Inc (EIN 39-6078094) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.