Wisconsin Dells Visitor & Convention Bureau
501(c)(6)
Only null% goes to programs Strong reserves
Wisconsin Dells Visitor & Convention Bureau is a 501(c)(6) organization based in Lake Delton, Wisconsin, registered in 1955, with $19,090,494 in FY2024 revenue. CharityIndex grades it B.
Po Box 338, Lake Delton, WI, 53940 EIN 39-0712705 Since 1955
Revenue (FY2024)
$19.1M
▲ 3.2% vs prior year
Expenses (FY2024)
$13.0M
Net assets
$39.0M
Employees
—
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B
★★★★
Rated on 2 of 4 criteria — the rest aren't reported in this filing type.
Held down by its weakest criterion — a strong score on one criterion can't hide a weak one.
How the rating works →—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Wisconsin Dells Visitor & Convention Bureau— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
AFinancial health25% of the rating36 mo reserves · +32% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Wisconsin Dells Visitor & Convention Bureau: 36 mo reserves · +32% margin earns a A on this criterion. See the exact thresholds →
—Governance25% of the ratingNot reported in this filing type
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for Wisconsin Dells Visitor & Convention Bureau— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
CTransparency10% of the rating2 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Wisconsin Dells Visitor & Convention Bureau: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
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Contact & location
- Address
- Po Box 338, Lake Delton, WI, 53940
- City
- Lake Delton
- State
- Wisconsin
- Category
- —
- Subcategory
- —
- Website
- …
Financial trends
Revenue grew from $10.6M (FY2013) to $19.1M (FY2024) across 12 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $1.5MNet assets $39.0M
Operating margin
31.9%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$40.5M
Total liabilities
$1.5M
Net assets
$39.0M
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $19,090,494▲3.2% | $13,000,181▼38.6% | $39,036,713▲18.5% | $40,519,655▲21.2% | 990 |
| 2023 | $18,501,261▼11.8% | $21,172,152▲86.5% | $32,946,400▼7.5% | $33,421,961▼8.0% | 990 |
| 2022 | $20,984,401▲22.6% | $11,350,302▲5.2% | $35,617,291▲37.1% | $36,315,600▲34.7% | 990 |
| 2021 | $17,110,395▲69.8% | $10,793,606▲22.5% | $25,983,192▲30.9% | $26,952,168▲29.6% | 990 |
| 2020 | $10,075,026▼27.2% | $8,811,802▼32.2% | $19,854,723▲6.8% | $20,793,574▲2.4% | 990 |
| 2019 | $13,842,934▼5.6% | $13,004,219▲3.1% | $18,591,499▲4.7% | $20,299,531▲1.0% | 990 |
| 2018 | $14,670,902▲5.5% | $12,615,672▲6.1% | $17,752,784▲13.1% | $20,097,104▲15.8% | 990 |
| 2017 | $13,911,130▲3.2% | $11,889,579▲1.8% | $15,697,554▲14.8% | $17,355,530▲11.0% | 990 |
| 2016 | $13,473,679▲0.3% | $11,680,233▲9.0% | $13,676,003▲15.1% | $15,629,139▲8.2% | 990 |
| 2015 | $13,435,708▲14.1% | $10,715,330▼8.0% | $11,882,557▲29.7% | $14,446,072▲23.8% | 990 |
| 2014 | $11,772,049▲11.3% | $11,645,823▲11.9% | $9,162,179▲1.4% | $11,672,639▲11.2% | 990 |
| 2013 | $10,574,325 | $10,407,770▲4.3% | $9,035,953▲1.9% | $10,500,766▲1.9% | 990 |
| 2012 | — | $9,975,455▲5.5% | $8,869,398▲11.2% | $10,302,861▲6.4% | 990 |
| 2011 | — | $9,454,795▲8.4% | $7,975,821▲12.0% | $9,681,947▲10.0% | 990 |
| 2010 | — | $8,721,764 | $7,119,580 | $8,801,827 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Frequently asked questions
- Is Wisconsin Dells Visitor & Convention Bureau a legitimate nonprofit?
- Yes. Wisconsin Dells Visitor & Convention Bureau is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 39-0712705, based in Lake Delton, Wisconsin.
- What is Wisconsin Dells Visitor & Convention Bureau's EIN?
- Wisconsin Dells Visitor & Convention Bureau's Employer Identification Number (EIN) is 39-0712705.
- How much revenue does Wisconsin Dells Visitor & Convention Bureau report?
- Wisconsin Dells Visitor & Convention Bureau reported $19,090,494 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- What financial grade does Wisconsin Dells Visitor & Convention Bureau have?
- CharityIndex grades Wisconsin Dells Visitor & Convention Bureau B, based on financial health (reserves and operating margin).
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Data for Wisconsin Dells Visitor & Convention Bureau (EIN 39-0712705) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.