William Coltrane & Norma Craft Cannon is a 501(c)(3) organization based in High Point, North Carolina, registered in 2007, with $978,031 in FY2024 revenue. CharityIndex grades it C+.
Revenue (FY2024)
$978K
▲ 1.7% vs prior year
Philanthropy median: $168K
Expenses (FY2024)
$945K
Net assets
$4.5M
Employees
—
Rated on 2 of 4 criteria — the rest aren't reported in this filing type.
Held down by its weakest criterion — a strong score on one criterion can't hide a weak one.
How the rating works →Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for William Coltrane & Norma Craft Cannon— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For William Coltrane & Norma Craft Cannon: 57 mo reserves · +3% margin earns a A on this criterion. See the exact thresholds →
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for William Coltrane & Norma Craft Cannon— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For William Coltrane & Norma Craft Cannon: 1 of 5 disclosure signals earns a D on this criterion. See the exact thresholds →
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Revenue grew from $518K (FY2015) to $978K (FY2024) across 8 reported years.
Financial snapshot
Operating margin
3.3%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$4.5M
Total liabilities
$0
Net assets
$4.5M
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $978,031▲1.7% | $945,454▲24.5% | $4,451,686▲0.7% | $4,451,686▲0.7% | 990PF |
| 2023 | $962,116▲976% | $759,314▲5.5% | $4,419,109▲4.8% | $4,419,109▲4.8% | 990PF |
| 2022 | $89,416▼82.5% | $719,466▲27.1% | $4,216,307▼13.0% | $4,216,307▼13.0% | 990PF |
| 2021 | $511,889▼7.6% | $565,854▼2.6% | $4,846,357▼1.1% | $4,846,357▼1.1% | 990PF |
| 2020 | $554,277▲10.8% | $581,226▲0.6% | $4,900,322▼5.9% | $4,900,322▼5.9% | 990PF |
| 2017 | $500,365▲140% | $578,007▲2.5% | $5,205,066▼1.9% | $5,205,066▼1.9% | 990PF |
| 2016 | $208,636▼59.7% | $563,887▼1.8% | $5,307,028▼6.3% | $5,307,028▼6.3% | 990PF |
| 2015 | $518,214 | $574,454 | $5,662,962 | $5,662,962 | 990PF |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
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Data for William Coltrane & Norma Craft Cannon (EIN 25-6893619) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.