The One Campaign

Europe: in 2023 our activities in europe were centered around multilateral development banks reform. collectively, we pushed to raise the profile of the reform agenda with political decision makers, civil society, and the public. this entailed a focused approach in breaking down and explaining key components of the agenda, making it digestible for a broader audience while simultaneously developing an acute sense of political leeway for single reform strands in each market. team france advocated for greater ambition in multilateral development banks reform during the summit for a new global financial pact in paris, focusing on urging the world bank to triple its funding by 2030 through financial rule reform and highlighting african voices, resulting in the commitment to increase multilateral development banks funding by $200 billion before 2030 in the final summit conclusions. (continued on schedule o)team uk effectively influenced uk ministers for multilateral development banks reform through sustained dialogue and media engagement, while employing public pressure tactics such as stunts and social media campaigns to influence participation in the paris financing pact summit. in germany, we build an extensive rapport with key influencers across government, with germany being a first mover in announcing a new hybrid-capital financing model at the g20, briefed media on the reform agenda, engaged with civil society and have established one as a key organization on multilateral development banks reform. collectively, our youth activists engaged across fora and in european capitals on the reform agenda.

(red): in 2023 (red) generated a total of $15.8 million for the global fund to fight aids, tuberculosis and malaria ("the global fund"), through partnerships with companies including apple, beats by dre, bank of america, salesforce and stellantis, among others. (red) also welcomed a number of new private sector partners, including iqvia with a $5m commitment to the global fund through 2025, and new product partners including custom cuff, lobos 1707 and okay bears. (continued on schedule o)ensuring (red) continues to leverage popular culture to drive the aids fight, a collaboration with the team at 'apex rising' saw two successful gaming tournaments across the year, delivering over $300,000 to the global fund while introducing (red)'s mission, impact and ways to engage to fans of apex legends around the world. a number of new and existing celebrity ambassadors highlighted (red)'s work in 2023, with former instyle editor-in-chief, laura brown, teaming-up to form a new 'creative council', in addition to co-hosting a special event with phoebe robinson, attended by high-profile names including iman, ariana debose and dayo okeniyi. actress lexi underwood gathered young hollywood peers for a special (red) event to mark world health day 2023, while former nfl player carl nassib joined forces with actor javier muoz to light up pride month in june with longform content for (red)'s channels. later in the year, laura brown and lake bell co-hosted a very special 'auction of nothing' for (red), bringing together names including melissa mccarthy, allison janey, sarah silverman, reggie watts and kiernan shipka, among many others, to raise money for the global fund and generate considerable buzz in the digital space.during the fourth quarter, (red) was at the clinton global initiative alongside partner, fiat, to announce an expansion of the partnership ahead of the launch of the new all-electric (500e)red in the u.s market. in run up to world aids day, (red)'s holiday campaign comprised a number of different partner activations, including apple turning the app store and three hit gaming titles '(red)', including monopoly go, gardenscapes and ea sports fc mobile. each offered special (red)- branded in-game purchases, with 100% of the money going to the global fund. bank of america turned its atms nationwide and the winter village in new york's bryant