Tc Convention & Visitors Bureau
501(c)(6)
Only null% goes to programs Strong reserves Growing revenue
Tc Convention & Visitors Bureau is a 501(c)(6) organization based in Traverse City, Michigan, registered in 1985, with $12,638,310 in FY2024 revenue. CharityIndex grades it B.
101 W Grandview Pkwy, Traverse City, MI, 49684 EIN 38-2582585 Since 1985
Revenue (FY2024)
$12.6M
▲ 17.6% vs prior year
Expenses (FY2024)
$11.0M
Net assets
$10.0M
Employees
—
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B
★★★★
Rated on 2 of 4 criteria — the rest aren't reported in this filing type.
Held down by its weakest criterion — a strong score on one criterion can't hide a weak one.
How the rating works →—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Tc Convention & Visitors Bureau— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
AFinancial health25% of the rating11 mo reserves · +13% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Tc Convention & Visitors Bureau: 11 mo reserves · +13% margin earns a A on this criterion. See the exact thresholds →
—Governance25% of the ratingNot reported in this filing type
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for Tc Convention & Visitors Bureau— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
CTransparency10% of the rating2 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Tc Convention & Visitors Bureau: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
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Contact & location
- Address
- 101 W Grandview Pkwy, Traverse City, MI, 49684
- City
- Traverse City
- State
- Michigan
- Category
- —
- Subcategory
- —
- Website
- …
Financial trends
Revenue grew from $5.2M (FY2013) to $12.6M (FY2024) across 12 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $556KNet assets $10.0M
Operating margin
13.1%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$10.6M
Total liabilities
$556K
Net assets
$10.0M
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $12,638,310▲17.6% | $10,977,694▲18.2% | $10,041,276▲19.8% | $10,597,087▲14.9% | 990 |
| 2023 | $10,750,676▲13.6% | $9,290,708▲3.6% | $8,379,508▲21.1% | $9,224,633▲19.2% | 990 |
| 2022 | $9,459,877▲11.0% | $8,968,479▲38.9% | $6,919,540▲7.6% | $7,738,667▲6.0% | 990 |
| 2021 | $8,523,072▲32.2% | $6,458,924▲21.9% | $6,428,142▲47.3% | $7,299,962▲45.6% | 990 |
| 2020 | $6,445,728▼6.8% | $5,300,272▼20.8% | $4,363,994▲35.6% | $5,013,208▲28.6% | 990 |
| 2019 | $6,913,658▲1.6% | $6,689,552▲1.1% | $3,218,538▲7.5% | $3,899,450▲8.2% | 990 |
| 2018 | $6,805,823▲4.9% | $6,614,377▲7.1% | $2,994,432▲6.8% | $3,602,677▼4.3% | 990 |
| 2017 | $6,487,001▲4.9% | $6,177,604▲0.2% | $2,804,716▲12.4% | $3,764,126▲38.2% | 990 |
| 2016 | $6,186,262▲4.5% | $6,165,415▲11.4% | $2,495,319▲0.8% | $2,722,787▲2.9% | 990 |
| 2015 | $5,918,777▲10.2% | $5,533,151▲1.9% | $2,474,472▲18.5% | $2,646,410▲12.4% | 990 |
| 2014 | $5,371,332▲3.0% | $5,428,299▲7.3% | $2,088,846▼2.7% | $2,354,919▲0.3% | 990 |
| 2013 | $5,212,592 | $5,060,185▲6.2% | $2,145,813▲7.6% | $2,348,211▲4.7% | 990 |
| 2012 | — | $4,764,305▲45.6% | $1,993,406▲12.7% | $2,243,510▲11.9% | 990 |
| 2011 | — | $3,272,162▲65.8% | $1,768,045▲120% | $2,004,790▲137% | 990 |
| 2010 | — | $1,973,140 | $803,251 | $844,869 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Frequently asked questions
- Is Tc Convention & Visitors Bureau a legitimate nonprofit?
- Yes. Tc Convention & Visitors Bureau is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 38-2582585, based in Traverse City, Michigan.
- What is Tc Convention & Visitors Bureau's EIN?
- Tc Convention & Visitors Bureau's Employer Identification Number (EIN) is 38-2582585.
- How much revenue does Tc Convention & Visitors Bureau report?
- Tc Convention & Visitors Bureau reported $12,638,310 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- What financial grade does Tc Convention & Visitors Bureau have?
- CharityIndex grades Tc Convention & Visitors Bureau B, based on financial health (reserves and operating margin).
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Explore more
Data for Tc Convention & Visitors Bureau (EIN 38-2582585) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.