Southeastern Conference
95% goes to programs $0 to raise $100 Growing revenue
Southeastern Conference is a 501(c)(3) organization based in Birmingham, Alabama, registered in 1959, with $1,108,919,128 in FY2024 revenue. CharityIndex grades it B+, and it directs about 95% of spending to programs.
2201 Richard Arrington Jr Blvd N, Birmingham, AL, 35203 EIN 63-0377461 Since 1959
Revenue (FY2024)
$1.1B
▲ 32.1% vs prior year
Recreation median: $129K
Expenses (FY2024)
$1.1B
Net assets
$117.7M
Employees
54
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B+
★★★★
Rated on 4 of 4 criteria.
Held down by its weakest criterion — a strong score on one criterion can't hide a weak one.
How the rating works →A+Program efficiency40% of the rating95% to programs · $0 to raise $100
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. For Southeastern Conference: 95% to programs · $0 to raise $100 earns a A+ on this criterion. See the exact thresholds →
C+Financial health25% of the rating1 mo reserves · -1% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Southeastern Conference: 1 mo reserves · -1% margin earns a C+ on this criterion. See the exact thresholds →
A+Governance25% of the rating6 of 6 checks met
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. For Southeastern Conference: 6 of 6 checks met earns a A+ on this criterion. See the exact thresholds →
A+Transparency10% of the rating5 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Southeastern Conference: 5 of 5 disclosure signals earns a A+ on this criterion. See the exact thresholds →
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A live seal — it updates automatically when the grade changes and links donors to this verified profile.
Mission
To promote and administer intercollegiate athletic competition among its sixteen member non-profit institutions of higher education located in the southeastern united states and assist member institutions in the maintenance of programs of intercollegiate athletics which are compatible with the highest standards of education and competitive sports.
What they do
Grants, scholarships, fellowships to scholar athletes, minority employees, member institutions to promote drug education, compliance, higher education, needy student athlete assistance, etc.
Expenses incurred hosting sec post-season tournaments, championships and advancement of conference teams to national tournaments and championships. revenues associated with these events are included in item 4a above.
Part iii, line 4d - game management expenses including officiating, instant replay and implementation of tv contracts. revenues associated with these expenses are included in part iii, line 4a.
Contact & location
- Address
- 2201 Richard Arrington Jr Blvd N, Birmingham, AL, 35203
- City
- Birmingham
- State
- Alabama
- Category
- Recreation & Sports
- Subcategory
- Sports Training
- Phone
- …
- Website
- …
Financial trends
Revenue grew from $325.9M (FY2013) to $1.1B (FY2024) across 12 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $233.3MNet assets $117.7M
Operating margin
-1.3%
Spent more than it raised in the latest fiscal year.
Total assets
$351.0M
Total liabilities
$233.3M
Net assets
$117.7M
Salaries & benefits
$16.9M
2% of expenses
Board members
16
16 independent
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $1,108,919,128▲32.1% | $1,123,407,863▲25.0% | $117,653,340▼11.0% | $350,986,673▼27.2% | 990 |
| 2023 | $839,744,771▼1.5% | $898,754,431▲9.2% | $132,142,075▼30.9% | $482,142,075▼10.9% | 990 |
| 2022 | $852,577,281▲6.3% | $823,147,132▲5.3% | $191,151,735▲18.2% | $541,151,735▲5.8% | 990 |
| 2021 | $802,021,967▼3.8% | $782,080,218▼6.1% | $161,721,586▲14.1% | $511,721,586▲4.1% | 990 |
| 2020 | $833,383,274▲14.3% | $832,670,104▲19.5% | $141,779,837▲0.5% | $491,779,837▲249% | 990 |
| 2019 | $728,960,893▲1.2% | $696,609,202 | $141,066,667▲29.8% | $141,066,667▲29.8% | 990 |
| 2018 | $720,644,189▲9.2% | $696,664,256▲3.9% | $108,714,976▲28.3% | $108,714,976▲28.3% | 990 |
| 2017 | $659,938,592▲1.5% | $670,711,546▲5.1% | $84,735,043▼11.3% | $84,735,043▼11.3% | 990 |
| 2016 | $650,059,489▲1.7% | $638,443,767▲2.7% | $95,507,997▲13.8% | $95,507,997▲13.8% | 990 |
| 2015 | $639,006,908▲21.2% | $621,788,859▲21.9% | $83,892,275▲25.8% | $83,892,275▲25.8% | 990 |
| 2014 | $527,367,776▲61.8% | $510,200,575▲57.7% | $66,674,226▲34.7% | $66,674,226▲34.7% | 990 |
| 2013 | $325,850,304 | $323,479,774▲1.8% | $49,507,025▲15.3% | $49,507,025▲15.3% | 990 |
| 2012 | — | $317,884,137 | $42,949,831 | $42,949,831 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Leadership & compensation (FY2024)
Highest-paid: Mr Greg Sankey — $4,757,734 (0.42% of total expenses)
| Name | Title | Hours/week | Compensation |
|---|---|---|---|
| Mr Greg Sankey | Commissioner | 40 | $4,757,734 |
| Charles Hussey | Deputy Commissioner | 40 | $788,111 |
| William King | Associate Commissioner | 40 | $784,730 |
| Mark Womack | Executive Assoc. Commissio | 40 | $540,600 |
| Tiffany Daniels | Associate Commissioner | 40 | $535,871 |
| John Mcdaid | Corrdinator of Football of | 40 | $492,817 |
| Dr Charles Robinson | Director (univ of Ar) | 1 | — |
| Dr Christopher Roberts | Director (auburn Univ.) | 1 | — |
| Dr Daniel Diermeier | Director (vanderbilt Univ. | 1 | — |
| Dr Donde Plowman | Pres/director (univ. of Tn | 1 | — |
| Dr Eli Capilouto | Director (univ. of Ky) | 1 | — |
| Dr Glenn Boyce | Director (univ. of Miss.) | 1 | — |
| Dr Jay Hartzell | Director (univ of Texas) | 1 | — |
| Dr Joseph Harroz Jr | Director (univ of Oklahoma | 1 | — |
| Dr Kent Fuchs | Director (univ. of Fl) | 1 | — |
| Dr Mark Keenum | Director (mississippi St.) | 1 | — |
| Dr Michael Amiridis | Director (univ of Sc) | 1 | — |
| Dr Mun Choi | Vp/director (univ. of Mo) | 1 | — |
| Dr Peter Mohler | Director (univ of Al) | 1 | — |
| Dr Stuart Bell | Director (univ of Al)- Former | 1 | — |
Top vendors & contractors (FY2024)
| Contractor | Services | Paid |
|---|---|---|
| Robinson Bradshaw & Hinson PA | Legal | $2,419,079 |
| Wheeler Trigg O'donnell LLP | Consulting | $1,488,407 |
| Trg | Consulting | $1,443,656 |
| Akin Gump | Legal | $1,167,547 |
| Caa Evolution LLC | Consulting | $900,000 |
Grants received · $427.0M total
14 grants to Southeastern Conference totaling $427.0M, reported by foundations on their Schedule I filings.
| Grantmaker | Purpose | Year | Amount |
|---|---|---|---|
| The Dallas Foundation | General support | 2024 | $30,000 |
| National Collegiate Athletic Association | Grants/scholarships | 2023 | $53,273,099 |
| National Collegiate Athletic Association | Grants/scholarships | 2022 | $53,581,687 |
| The Dallas Foundation | General support | 2022 | $37,500 |
| National Collegiate Athletic Association | Scholarships/grants | 2021 | $51,452,656 |
| The Dallas Foundation | General support | 2021 | $45,000 |
| National Collegiate Athletic Association | Scholarships/grants | 2020 | $46,959,541 |
| The Dallas Foundation | General support | 2020 | $55,000 |
| National Collegiate Athletic Association | Scholarships/grants | 2019 | $17,393,802 |
| National Collegiate Athletic Association | Scholarships/grants | 2018 | $44,464,123 |
| National Collegiate Athletic Association | Scholarships/grants | 2017 | $43,072,020 |
| National Collegiate Athletic Association | Scholarships/grants | 2016 | $38,921,166 |
| National Collegiate Athletic Association | Scholarships/grants | 2015 | $39,136,043 |
| National Collegiate Athletic Association | Scholarships/grants | 2014 | $38,538,528 |
Grants made · $7.8M in FY2024
16 grants totaling $7.8M in FY2024 — showing the 15 largest. All grants made by Southeastern Conference →
| Recipient | Purpose | Amount |
|---|---|---|
| University Athletic Association Inc | Ncaa assistance | $556,147 |
| University of Tennessee | Ncaa assistance | $548,260 |
| Board of the University of Alabama | Ncaa assistance | $547,131 |
| University of Mississippi | Ncaa assistance | $544,551 |
| University of South Carolina | Ncaa assistance | $543,379 |
| Mississippi State University | Ncaa assistance | $542,634 |
| University of Missouri | Ncaa assistance | $540,690 |
| University of Kentucky | Ncaa assistance | $540,094 |
| Auburn University | Ncaa assistance | $539,931 |
| University of Georgia Athletic Association Inc | Ncaa assistance | $536,713 |
| University of Arkansas | Ncaa assistance | $535,313 |
| Louisiana State University | Ncaa assistance | $534,155 |
| Texas A&m University | Ncaa assistance | $534,109 |
| Vanderbilt University | Ncaa assistance | $515,512 |
| University of Oklahoma | Ncaa assistance | $135,486 |
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Frequently asked questions
- Is Southeastern Conference a legitimate nonprofit?
- Yes. Southeastern Conference is a 501(c)(3) organization registered with the U.S. Internal Revenue Service under EIN 63-0377461, based in Birmingham, Alabama. Donations are tax-deductible.
- What is Southeastern Conference's EIN?
- Southeastern Conference's Employer Identification Number (EIN) is 63-0377461.
- How much revenue does Southeastern Conference report?
- Southeastern Conference reported $1,108,919,128 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- How much of Southeastern Conference's spending goes to programs?
- Southeastern Conference spends about 95% of its total expenses on programs, based on its latest IRS Form 990.
- What financial grade does Southeastern Conference have?
- CharityIndex grades Southeastern Conference B+, based on program efficiency and fundraising cost.
- How much does Southeastern Conference's highest-paid employee make?
- The highest reported compensation on Southeastern Conference's latest Form 990 is $4,757,734, paid to Mr Greg Sankey (Commissioner).
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Explore more
Data for Southeastern Conference (EIN 63-0377461) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.