Simply 2 Love Inc is a 501(c)(3) organization based in San Dimas, California, registered in 2014, with $35,172 in FY2024 revenue. CharityIndex grades it D.
Revenue (FY2024)
$35K
▼ 3.4% vs prior year
International median: $227K
Expenses (FY2024)
$50K
Net assets
$41K
Employees
—
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Simply 2 Love Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Simply 2 Love Inc: 10 mo reserves · -42% margin earns a D on this criterion. See the exact thresholds →
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for Simply 2 Love Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Simply 2 Love Inc: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
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Revenue grew from $26K (FY2014) to $35K (FY2024) across 11 reported years.
Financial snapshot
Operating margin
-42.0%
Spent more than it raised in the latest fiscal year.
Total assets
$45K
Total liabilities
$4,202
Net assets
$41K
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $35,172▼3.4% | $49,948▲71.0% | $41,033▼26.5% | $45,235▼24.6% | 990EZ |
| 2023 | $36,397▲7.3% | $29,211▲12.3% | $55,810▲14.8% | $60,012▲13.6% | 990EZ |
| 2022 | $33,929▼22.1% | $26,004▼25.7% | $48,624▲19.5% | $52,826▲17.7% | 990EZ |
| 2021 | $43,562▲105% | $34,999▼53.2% | $40,699▲26.6% | $44,899▲23.6% | 990EZ |
| 2020 | $21,210▼60.9% | $74,748▲116% | $32,136▼62.5% | $36,336▼59.6% | 990EZ |
| 2019 | $54,223▲1.4% | $34,632▼65.0% | $85,674▲29.6% | $89,874▲27.9% | 990EZ |
| 2018 | $53,487▼17.6% | $98,916▲446% | $66,083▼40.7% | $70,283▼39.3% | 990EZ |
| 2017 | $64,876▲107% | $18,127▲49.2% | $111,512▲72.2% | $115,712▲67.8% | 990EZ |
| 2016 | $31,280▼4.3% | $12,153▲157% | $64,763▲41.9% | $68,963▲38.4% | 990EZ |
| 2015 | $32,702▲24.8% | $4,720▼44.8% | $45,636▲159% | $49,836▲130% | 990EZ |
| 2014 | $26,202 | $8,548 | $17,654 | $21,654 | 990EZ |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
2 grants to Simply 2 Love Inc totaling $11K, reported by foundations on their Schedule I filings.
| Grantmaker | Purpose | Year | Amount |
|---|---|---|---|
| Network For Good Inc | Unrestricted | 2021 | $5,140 |
| Network For Good Inc | Unrestricted | 2018 | $6,009 |
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Data for Simply 2 Love Inc (EIN 46-4613600) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.