R J Reynolds Home Field Advantage Inc is a 501(c)(3) organization based in Winston Salem, North Carolina, registered in 2013, with $3,215,305 in FY2024 revenue. CharityIndex grades it B.
Revenue (FY2024)
$3.2M
▲ 609.0% vs prior year
Education median: $200K
Expenses (FY2024)
$94K
Net assets
$6.7M
Employees
—
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for R J Reynolds Home Field Advantage Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For R J Reynolds Home Field Advantage Inc: 853 mo reserves · +97% margin earns a B+ on this criterion. See the exact thresholds →
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for R J Reynolds Home Field Advantage Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For R J Reynolds Home Field Advantage Inc: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
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Revenue grew from $28K (FY2020) to $3.2M (FY2024) across 5 reported years.
Financial snapshot
Operating margin
97.1%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$6.7M
Total liabilities
$0
Net assets
$6.7M
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $3,215,305▲609% | $93,942▲133% | $6,680,421▲73.4% | $6,680,421▲73.4% | 990 |
| 2023 | $453,525▼26.1% | $40,297▼84.0% | $3,851,556▲12.0% | $3,851,556▲12.0% | 990 |
| 2022 | $613,782▼75.6% | $252,270▲16421% | $3,438,329▲11.7% | $3,438,329▲11.7% | 990 |
| 2021 | $2,511,940▲8757% | $1,527▼76.2% | $3,076,817▲443% | $3,076,817▲443% | 990 |
| 2020 | $28,361 | $6,406 | $566,404 | $566,404 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
16 grants to R J Reynolds Home Field Advantage Inc totaling $4.3M, reported by foundations on their Schedule I filings — showing the 15 most recent.
| Grantmaker | Purpose | Year | Amount |
|---|---|---|---|
| Foundation For the Carolinas | Charitable gift | 2024 | $400,000 |
| Winston-salem Foundation | 14 grant(s) for varying purposes | 2024 | $179,600 |
| Donor Advised Charitable Giving | Education | 2023 | $505,400 |
| Winston-salem Foundation | 3 grant(s) for varying purposes | 2023 | $152,000 |
| Fidelity Investments Charitable Gift Fund | For grant recipient's exempt purposes | 2023 | $5,500 |
| Winston-salem Foundation | 18 grant(s) for varying purposes | 2022 | $150,650 |
| Donor Advised Charitable Giving | Education | 2022 | $5,500 |
| Donor Advised Charitable Giving | Education | 2021 | $2,501,200 |
| Winston-salem Foundation | 4 grant(s) for varying purposes | 2021 | $21,129 |
| Fidelity Investments Charitable Gift Fund | For grant recipient's exempt purposes | 2021 | $18,500 |
| Fidelity Investments Charitable Gift Fund | For grant recipient's exempt purposes | 2021 | $18,500 |
| Winston-salem Foundation | 3 grant(s) for varying purposes | 2019 | $7,000 |
| Fidelity Investments Charitable Gift Fund | For grant recipient's exempt purposes | 2018 | $27,500 |
| Donor Advised Charitable Giving | Health & human services | 2017 | $5,100 |
| Donor Advised Charitable Giving | Health & human services | 2015 | $25,000 |
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Data for R J Reynolds Home Field Advantage Inc (EIN 45-5357141) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.