Promising Pages
501(c)(3) Donations tax-deductible
Only null% goes to programs Growing revenue
Promising Pages is a 501(c)(3) organization based in Charlotte, North Carolina, registered in 2012, with $1,199,100 in FY2024 revenue. CharityIndex grades it B.
4020 Yancey Rd, Charlotte, NC, 28217 EIN 45-2540702 Since 2012
Revenue (FY2024)
$1.2M
▲ 16.2% vs prior year
Expenses (FY2024)
$1.1M
Net assets
$465K
Employees
—
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B
★★★★
Rated on 2 of 4 criteria — the rest aren't reported in this filing type.
Held down by its weakest criterion — a strong score on one criterion can't hide a weak one.
How the rating works →—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Promising Pages— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
AFinancial health25% of the rating5 mo reserves · +10% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Promising Pages: 5 mo reserves · +10% margin earns a A on this criterion. See the exact thresholds →
—Governance25% of the ratingNot reported in this filing type
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for Promising Pages— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
CTransparency10% of the rating2 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Promising Pages: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
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Contact & location
- Address
- 4020 Yancey Rd, Charlotte, NC, 28217
- City
- Charlotte
- State
- North Carolina
- Category
- —
- Subcategory
- —
- Website
- …
Financial trends
Revenue grew from $109K (FY2015) to $1.2M (FY2024) across 10 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $10KNet assets $465K
Operating margin
10.1%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$476K
Total liabilities
$10K
Net assets
$465K
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $1,199,100▲16.2% | $1,077,687▲44.2% | $465,445▲35.3% | $475,531▲34.7% | 990 |
| 2023 | $1,031,933▲13.5% | $747,449▼35.1% | $344,032▲478% | $353,007▲396% | 990 |
| 2022 | $909,239▼11.9% | $1,151,756▲20.7% | $59,548▼80.3% | $71,201▼76.4% | 990 |
| 2021 | $1,031,595▲338% | $954,574▲258% | $302,065▲233% | $302,065▲135% | 990 |
| 2020 | $235,740▲1.1% | $266,385▲21.0% | $90,645▼25.3% | $128,567▼17.6% | 990 |
| 2019 | $233,208▲6.3% | $220,082▲7.8% | $121,290▼14.7% | $156,075▲9.8% | 990 |
| 2018 | $219,388▼6.6% | $204,198▲11.9% | $142,176▲12.0% | $142,176▲12.0% | 990 |
| 2017 | $234,904▼27.9% | $182,448▼40.9% | $126,986▲151% | $126,986▲63.8% | 990 |
| 2016 | $325,750▲200% | $308,609▲310% | $50,576▲51.3% | $77,527▲29.1% | 990 |
| 2015 | $108,728 | $75,293 | $33,435 | $60,059 | 990EZ |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Grants received · $325K total
16 grants to Promising Pages totaling $325K, reported by foundations on their Schedule I filings — showing the 15 most recent.
| Grantmaker | Purpose | Year | Amount |
|---|---|---|---|
| American Online Giving Foundation Inc | General support | 2024 | $27,932 |
| Foundation For the Carolinas | Charitable gift | 2024 | $16,767 |
| Charities Aid Foundation America | Charitable donation | 2024 | $16,250 |
| Presbyterian Hospital | Community outreach | 2024 | $6,850 |
| Foundation For the Carolinas | Charitable gift | 2023 | $93,955 |
| American Online Giving Foundation Inc | General support | 2023 | $37,050 |
| Pga Tour Inc | General support | 2022 | $17,500 |
| Presbyterian Hospital | Community outreach | 2022 | $10,000 |
| American Online Giving Foundation Inc | General support | 2022 | $8,937 |
| The Blackbaud Giving Fund | General support | 2022 | $6,127 |
| Donor Advised Charitable Giving | Public, societal benefit | 2022 | $5,050 |
| American Online Giving Foundation Inc | General support | 2021 | $6,014 |
| Foundation For the Carolinas | Charitable gift | 2021 | $6,000 |
| Foundation For the Carolinas | Charitable gift | 2018 | $42,000 |
| Foundation For the Carolinas | Charitable gift | 2017 | $10,000 |
Frequently asked questions
- Is Promising Pages a legitimate nonprofit?
- Yes. Promising Pages is a 501(c)(3) organization registered with the U.S. Internal Revenue Service under EIN 45-2540702, based in Charlotte, North Carolina. Donations are tax-deductible.
- What is Promising Pages's EIN?
- Promising Pages's Employer Identification Number (EIN) is 45-2540702.
- How much revenue does Promising Pages report?
- Promising Pages reported $1,199,100 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- What financial grade does Promising Pages have?
- CharityIndex grades Promising Pages B, based on financial health (reserves and operating margin).
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Data for Promising Pages (EIN 45-2540702) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.