New York City Tourism and Conventions Inc
501(c)(6)
Only null% goes to programs Growing revenue
New York City Tourism and Conventions Inc is a 501(c)(6) organization based in New York, New York, registered in 1948, with $36,218,611 in FY2023 revenue. CharityIndex grades it B.
1 Rockefeller Plz Fl 5, New York, NY, 10020 EIN 13-5531178 Since 1948
Revenue (FY2023)
$36.2M
▼ 19.5% vs prior year
Expenses (FY2023)
$38.5M
Net assets
$8.0M
Employees
119
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B
—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for New York City Tourism and Conventions Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
BFinancial health25% of the rating2 mo reserves · -6% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For New York City Tourism and Conventions Inc: 2 mo reserves · -6% margin earns a B on this criterion. See the exact thresholds →
C+Governance25% of the rating3 of 6 checks met
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. For New York City Tourism and Conventions Inc: 3 of 6 checks met earns a C+ on this criterion. See the exact thresholds →
ATransparency10% of the rating4 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For New York City Tourism and Conventions Inc: 4 of 5 disclosure signals earns a A on this criterion. See the exact thresholds →
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Mission
To build new york city's economy and positive image through tourism and convention development, major events and the marketing of the city on a worldwide basis.
What they do
Tourism - promotes travel to new york city across the globe, leveraging trade relationships, creating cooperative promotions and working with international pr teams to drive tourism.
Sales & partnerships - strategically packages the city's marketing assets - including advertising programs, media resources, public initiatives and official city events - to third parties on a fee basis.
Membership dedicated to maximizing our member businesses' visibility to international and domestic travelers (both business and leisure), as well as to new york city residents.
Contact & location
Financial trends
Revenue declined from $39.7M (FY2013) to $36.2M (FY2023) across 11 reported years.
Financial snapshot
Financial health & position (FY2023)
Liabilities $5.9MNet assets $8.0M
Operating margin
-6.3%
Spent more than it raised in the latest fiscal year.
Total assets
$13.9M
Total liabilities
$5.9M
Net assets
$8.0M
Salaries & benefits
$20.2M
53% of expenses
Board members
82
82 independent
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2023 | $36,218,611▼19.5% | $38,484,423▼19.9% | $7,952,952▼22.2% | $13,875,913▼28.7% | 990 |
| 2022 | $45,009,799▼26.8% | $48,073,956▼15.6% | $10,218,764▼34.5% | $19,467,209▼23.1% | 990 |
| 2021 | $61,470,071▲111% | $56,930,128▲144% | $15,594,926▲79.0% | $25,331,027▲63.4% | 990 |
| 2020 | $29,142,880▼19.7% | $23,286,369▼33.9% | $8,711,737▲974% | $15,500,744▲74.8% | 990 |
| 2019 | $36,299,560▼8.8% | $35,248,590▼13.3% | -$996,275▼266% | $8,869,334▼14.6% | 990 |
| 2018 | $39,821,407▲0.9% | $40,667,505▲4.7% | $600,781▼79.7% | $10,385,762▼12.5% | 990 |
| 2017 | $39,473,482 | $38,853,273▲5.0% | $2,960,501▲86.9% | $11,866,148▼5.8% | 990 |
| 2016 | $39,468,054▲10.1% | $37,016,316▲5.3% | $1,583,843▲316% | $12,602,946▲2.2% | 990 |
| 2015 | $35,857,360▲1.2% | $35,140,386▼3.5% | -$734,755▼13.4% | $12,325,824▲20.2% | 990 |
| 2014 | $35,435,736▼10.7% | $36,401,655▼1.7% | -$647,849▼129% | $10,254,490▼17.4% | 990 |
| 2013 | $39,673,412 | $37,046,098▲1.6% | $2,214,845▲637% | $12,407,724▲35.9% | 990 |
| 2012 | — | $36,456,598▼4.3% | -$412,469▼129% | $9,128,881▼14.1% | 990 |
| 2011 | — | $38,113,332▼3.1% | $1,417,330▼33.0% | $10,630,357▼18.4% | 990 |
| 2010 | — | $39,328,358 | $2,113,926 | $13,030,426 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Leadership & compensation (FY2023)
Highest-paid: Fred Dixon — $687,658 (1.79% of total expenses)
| Name | Title | Hours/week | Compensation |
|---|---|---|---|
| Fred Dixon | President & Ceo, Thru 6/5/24 | 39 | $687,658 |
| Nancy Mammana | Chief Marketing Officer | 40 | $376,102 |
| Richard Lovatt | Chief Financial Officer | 39 | $373,667 |
| Jerome Cito | Evp, Convention Development | 40 | $329,794 |
| Natalie Koepff Chief | Operating Officer & General Counsel | 40 | $317,706 |
| Kelly Ann Curtin Evp | Membership & Destination Services | 40 | $293,475 |
| Janette Roush Evp | Marketing & Digital, Thru 10/18/24 | 40 | $287,669 |
| Donna Keren | Evp, Research & Insights | 40 | $247,564 |
| Tiffany Townsend | Evp, Global Communications | 40 | $247,171 |
| Adrian Benepe | Board Member | 1 | — |
| Alan Steel | Board Member/executive Committee | 1 | — |
| Amy Roth | Board Member | 1 | — |
| Andreas Sappok | Board Member | 1 | — |
| Andrew Flatt | Board Member/executive Committee | 1 | — |
| Andrew Kimball | Board Member/executive Committee | 1 | — |
| Andrew Rigie | Board Member | 1 | — |
| Angie Mar | Board Member | 1 | — |
| Anne Del Castillo | Board Member/executive Committee, Thru 8/1/23 | 1 | — |
| Anthony Ramirez II | Board Member/executive Committee | 1 | — |
| Antonio Reynoso | Board Member/executive Committee | 1 | — |
Top vendors & contractors (FY2023)
| Contractor | Services | Paid |
|---|---|---|
| Dx Agency - Decentxposure LLC | Digital Marketing Agency | $5,064,886 |
| Hudson Creative | Digital Marketing Agency | $1,298,835 |
| Hills Balfour Synergy (uk) | Uk Representation | $666,060 |
| Conex Exhibition Svcs Llc(prev Conex G | Design and Construction Services | $543,421 |
| Us Travel Assoc(1100 New York Ave) | Advocacy Group For Travel Industry | $375,104 |
Grants received · $16K total
2 grants to New York City Tourism and Conventions Inc totaling $16K, reported by foundations on their Schedule I filings.
| Grantmaker | Purpose | Year | Amount |
|---|---|---|---|
| Henry J Kaiser Family Foundation | New york city tourism fndn | 2024 | $10,000 |
| New York Road Runners Inc | To support and promote tourism in nyc | 2019 | $6,000 |
Frequently asked questions
- Is New York City Tourism and Conventions Inc a legitimate nonprofit?
- Yes. New York City Tourism and Conventions Inc is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 13-5531178, based in New York, New York.
- What is New York City Tourism and Conventions Inc's EIN?
- New York City Tourism and Conventions Inc's Employer Identification Number (EIN) is 13-5531178.
- How much revenue does New York City Tourism and Conventions Inc report?
- New York City Tourism and Conventions Inc reported $36,218,611 in total revenue on its fiscal year 2023 IRS Form 990 filing.
- What financial grade does New York City Tourism and Conventions Inc have?
- CharityIndex grades New York City Tourism and Conventions Inc B, based on financial health (reserves and operating margin).
- How much does New York City Tourism and Conventions Inc's highest-paid employee make?
- The highest reported compensation on New York City Tourism and Conventions Inc's latest Form 990 is $687,658, paid to Fred Dixon (President & Ceo, Thru 6/5/24).
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Data for New York City Tourism and Conventions Inc (EIN 13-5531178) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.