New Orleans & Company
501(c)(6)
Only null% goes to programs Strong reserves Growing revenue
New Orleans & Company is a 501(c)(6) organization based in New Orleans, Louisiana, registered in 1962, with $60,956,868 in FY2024 revenue. CharityIndex grades it A.
2020 St Charles Ave, New Orleans, LA, 70130 EIN 72-0540607 Since 1962
Revenue (FY2024)
$61.0M
▲ 10.0% vs prior year
Expenses (FY2024)
$47.3M
Net assets
$99.6M
Employees
230
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
A
—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for New Orleans & Company— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
AFinancial health25% of the rating25 mo reserves · +22% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For New Orleans & Company: 25 mo reserves · +22% margin earns a A on this criterion. See the exact thresholds →
A+Governance25% of the rating6 of 6 checks met
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. For New Orleans & Company: 6 of 6 checks met earns a A+ on this criterion. See the exact thresholds →
ATransparency10% of the rating4 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For New Orleans & Company: 4 of 5 disclosure signals earns a A on this criterion. See the exact thresholds →
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Mission
Developing and marketing the new orleans region as the premier convention and visitor destination.
What they do
New orleans & company communications & public relations team focuses on relationship building with journalists and influencers, both domestic and international, along with assisting all facets of the media in order to maintain positive coverage of new orleans as a travel destination.new orleans & company assisted media around the world for a total result of 1,592 assisted in 2024.
External affairs & membershipnew orleans & company's membership consists of 1,076 businesses and opens the doors to new marketing ideas, networking, business opportunities and industry research... and that's just a few of the benefits available to our members.our members encompass all facets of industry, from hotels, bed & breakfasts, restaurants and nightclubs, tours and attractions to transportation and business services. membership concentrates on networking, job fairs, health fairs, hospitality training, sustainability and many other initiatives. (continued on schedule o) new orleans & company's external affairs is focused on community relations sponsoring and funding many organizations within the hospitality industry such as festivals and others to develop new product.new orleans & company prints and distributes brochures and maps whichprovide information about the various points of interest and eventshappening in new orleans. in 2024, approximately 1,405,890 brochures were circulated.leisure marketingnew orleans & company markets to consumers via print and digital advertising, television, radio, billboards, website, social media and many other avenues to attract visitors to the city of new orleans. their efforts drive consumers to new orleans & company's website ultimately generating bookings from guests all over the world to visit and stay in the new orleans area.
Contact & location
- Address
- 2020 St Charles Ave, New Orleans, LA, 70130
- City
- New Orleans
- State
- Louisiana
- Category
- —
- Subcategory
- —
- Phone
- …
- Website
- …
Financial trends
Revenue grew from $15.1M (FY2013) to $61.0M (FY2024) across 11 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $11.4MNet assets $99.6M
Operating margin
22.5%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$111.0M
Total liabilities
$11.4M
Net assets
$99.6M
Salaries & benefits
$14.2M
30% of expenses
Board members
29
29 independent
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $60,956,868▲10.0% | $47,271,948▲10.6% | $99,639,709▲18.6% | $111,028,005▼3.4% | 990 |
| 2023 | $55,402,309▲5.0% | $42,735,630▲10.9% | $84,047,809▲22.2% | $114,964,248▲11.4% | 990 |
| 2022 | $52,768,320▲68.0% | $38,520,278▲51.4% | $68,794,003▲17.7% | $103,174,957▲2.3% | 990 |
| 2021 | $31,406,983▲144% | $25,437,184▲60.3% | $58,470,750▲16.4% | $100,855,624▲65.7% | 990 |
| 2020 | $12,850,442▼65.8% | $15,872,129▼55.2% | $50,213,518▼2.3% | $60,860,618▼5.0% | 990 |
| 2019 | $37,564,323 | $35,395,104▼1.4% | $51,400,098▲8.9% | $64,093,348▲14.9% | 990 |
| 2018 | $37,554,458▲2.2% | $35,910,773▲19.4% | $47,207,284▲3.8% | $55,803,548▲11.4% | 990 |
| 2016 | $36,744,041▲8.6% | $30,073,477▲3.7% | $45,489,958▲18.6% | $50,084,116▲15.3% | 990 |
| 2015 | $33,820,062▲62.7% | $28,987,921▲55.9% | $38,354,007▲12.1% | $43,432,930▲13.4% | 990 |
| 2014 | $20,784,140▲38.1% | $18,592,682▲21.9% | $34,208,214▲7.4% | $38,305,249▲14.7% | 990 |
| 2013 | $15,050,854 | $15,258,011▲12.1% | $31,839,931▲4.9% | $33,402,013▲5.3% | 990 |
| 2012 | — | $13,607,943▲8.5% | $30,354,067▲3.0% | $31,728,905▲1.7% | 990 |
| 2011 | — | $12,539,684 | $29,460,925 | $31,200,651 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Leadership & compensation (FY2024)
Highest-paid: Walter Leger III — $746,571 (1.58% of total expenses)
| Name | Title | Hours/week | Compensation |
|---|---|---|---|
| Walter Leger III | President/ceo | 50 | $746,571 |
| Mark Romig | Senior Vp/chief Marketing | 50 | $354,646 |
| Stephanie Turner | Senior Vp Convention Sales | 50 | $344,813 |
| Kim Priez | Senior Vice President | 50 | $288,276 |
| Alice Glenn | Executive Vice President | 50 | $253,939 |
| Brian J Atchison | Vp Business Development | 50 | $248,999 |
| Sallee Pavlovich | V.p. National Accounts & Tradeshows | 50 | $248,066 |
| Kelly Schulz | Senior Vice President | 50 | $238,129 |
| Brian Walker | Vp of Business Development | 50 | $217,707 |
| Tammie Boteler | Vice President | 50 | $217,507 |
| Kevin Ferguson | V.p. of External Affairs & Memberships | 50 | $214,411 |
| Jeremy Cooker | Sr. Vice President of Marketing | 50 | $200,450 |
| Donna Glover | V.p. National Accounts & Tradeshows | 50 | $194,248 |
| Summer Davey | Regional Account Executive | 50 | $188,919 |
| Al Groos | Director | 1.5 | — |
| Bonnie Boyd | Director | 1.5 | — |
| Charlee Williamson | Director | 1.5 | — |
| Daffne Enchard | Ex Officio | 1.5 | — |
| David Piscola | Director | 1.5 | — |
| Doug Thornton | Ex Officio | 1.5 | — |
Top vendors & contractors (FY2024)
| Contractor | Services | Paid |
|---|---|---|
| Dentsu 360i | Advertising Agency | $7,668,239 |
| Search Influence LLC | Digital Marketing & Advertising | $1,282,126 |
| Brand Society LLC | Social Media Advertising & Special Proje | $1,263,213 |
| Nbc Universal LLC | Hosting Televised Event | $850,000 |
| Wagstaff Marketing LLC | Public Relations Agency | $557,569 |
Grants received · $25K total
1 grant to New Orleans & Company totaling $25K, reported by foundations on their Schedule I filings.
| Grantmaker | Purpose | Year | Amount |
|---|---|---|---|
| Pew Charitable Trusts | Sponsorship | 2022 | $25,000 |
Grants made · $500K in FY2024
5 grants totaling $500K in FY2024. All grants made by New Orleans & Company →
| Recipient | Purpose | Amount |
|---|---|---|
| Roots of Music Inc | General operational support | $200,000 |
| New Orleans Mardi Gras Indian Council Incorporated | General operational support | $150,000 |
| Zulu Community Services Foundation | General operational support | $50,000 |
| Reconcile New Orleans Inc | General operational support | $50,000 |
| Libertys Kitchen | General operational support | $50,000 |
Frequently asked questions
- Is New Orleans & Company a legitimate nonprofit?
- Yes. New Orleans & Company is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 72-0540607, based in New Orleans, Louisiana.
- What is New Orleans & Company's EIN?
- New Orleans & Company's Employer Identification Number (EIN) is 72-0540607.
- How much revenue does New Orleans & Company report?
- New Orleans & Company reported $60,956,868 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- What financial grade does New Orleans & Company have?
- CharityIndex grades New Orleans & Company A, based on financial health (reserves and operating margin).
- How much does New Orleans & Company's highest-paid employee make?
- The highest reported compensation on New Orleans & Company's latest Form 990 is $746,571, paid to Walter Leger III (President/ceo).
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Data for New Orleans & Company (EIN 72-0540607) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.