National Retail Federation Inc
501(c)(6)
Only null% goes to programs Growing revenue
National Retail Federation Inc is a 501(c)(6) organization based in Washington, District of Columbia, registered in 1938, with $75,217,888 in FY2024 revenue. CharityIndex grades it A.
1101 New York Ave Nw Ste 1200, Washington, DC, 20005 EIN 13-5582627 Since 1938
Revenue (FY2024)
$75.2M
▲ 9.6% vs prior year
Expenses (FY2024)
$75.9M
Net assets
$16.7M
Employees
125
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
A
—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for National Retail Federation Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
BFinancial health25% of the rating3 mo reserves · -1% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For National Retail Federation Inc: 3 mo reserves · -1% margin earns a B on this criterion. See the exact thresholds →
A+Governance25% of the rating6 of 6 checks met
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. For National Retail Federation Inc: 6 of 6 checks met earns a A+ on this criterion. See the exact thresholds →
ATransparency10% of the rating4 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For National Retail Federation Inc: 4 of 5 disclosure signals earns a A on this criterion. See the exact thresholds →
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Mission
Nrf's mission is to advance and protect the interests of the retail industry.
What they do
Nrf helps retailers achieve excellence in all areas of their business through its annual convention, conferences and workshops. these events bring retailers together with industry thought leaders and suppliers to explore research on the future of retail; examine benchmarking and best practices of industry peers; and learn about cutting edge products from the industry's leading solution providers. designed to meet the needs of a variety of retail disciplines including strategy and retail operations, technology, e-commerce, loss prevention and marketing the events attract more than 40,000 industry professionals annually.
Nrf helps its members achieve excellence in their business through information dissemination on topics that range from data security, e-commerce, sales trends, to facilitation of peer to peer interaction that create workable solutions to business challenges such as leveraging technology in an uncertain economy and managing generational differences. the work is conducted by over 40 industry councils and task forces.
Contact & location
- Address
- 1101 New York Ave Nw Ste 1200, Washington, DC, 20005
- City
- Washington
- State
- District of Columbia
- Category
- —
- Subcategory
- —
- Phone
- …
- Website
- …
Financial trends
Revenue grew from $44.0M (FY2013) to $75.2M (FY2024) across 12 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $59.0MNet assets $16.7M
Operating margin
-0.8%
Spent more than it raised in the latest fiscal year.
Total assets
$75.7M
Total liabilities
$59.0M
Net assets
$16.7M
Salaries & benefits
$29.5M
39% of expenses
Board members
31
30 independent
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $75,217,888▲9.6% | $75,855,292▲12.9% | $16,686,316▲5.8% | $75,734,964▲35.5% | 990 |
| 2023 | $68,642,983▲11.2% | $67,172,037▲3.2% | $15,764,172▲34.3% | $55,908,163▲19.3% | 990 |
| 2022 | $61,715,182▲26.7% | $65,108,511▲26.5% | $11,737,439▼24.6% | $46,878,422▲4.4% | 990 |
| 2021 | $48,694,616▲141% | $51,465,679▲36.3% | $15,557,849▼22.5% | $44,909,805▼13.3% | 990 |
| 2020 | $20,186,074▼66.3% | $37,768,720▼33.0% | $20,083,012▼35.7% | $51,823,967▼14.4% | 990 |
| 2019 | $59,981,540▲5.6% | $56,375,612▼0.3% | $31,221,827▼2.3% | $60,558,264▲13.8% | 990 |
| 2018 | $56,814,461▼5.1% | $56,547,413▼6.5% | $31,941,655▼2.6% | $53,192,980▼3.7% | 990 |
| 2017 | $59,876,815▲10.6% | $60,484,180▲10.2% | $32,780,848▲1.5% | $55,264,267▼2.1% | 990 |
| 2016 | $54,160,452▼0.6% | $54,871,939▲3.0% | $32,310,596▲20.6% | $56,456,124▲7.7% | 990 |
| 2015 | $54,480,407▲9.7% | $53,291,526▲18.1% | $26,800,741▼12.1% | $52,416,104▼6.2% | 990 |
| 2014 | $49,643,564▲12.8% | $45,110,203▲17.9% | $30,504,626▼46.9% | $55,874,910▼30.4% | 990 |
| 2013 | $44,010,143 | $38,255,551▲7.9% | $57,464,086▲21.9% | $80,306,049▲25.0% | 990 |
| 2012 | — | $35,463,840▲12.4% | $47,144,709▲20.0% | $64,231,371▲10.2% | 990 |
| 2011 | — | $31,543,268▲16.2% | $39,280,494▲48.5% | $58,278,304▲24.3% | 990 |
| 2009 | — | $27,145,910 | $26,454,374 | $46,898,537 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Leadership & compensation (FY2024)
Highest-paid: Matthew R Shay — $7,280,735 (9.60% of total expenses)
| Name | Title | Hours/week | Compensation |
|---|---|---|---|
| Matthew R Shay | President and Ceo | 41.5 | $7,280,735 |
| David French | Svp, Government Relations | 50 | $1,101,767 |
| Stephanie Martz | Secretary and General Counsel | 41.5 | $935,976 |
| William Thorne | Svp, Public Relations/ed | 50 | $789,120 |
| Susan Newman | Svp, Conferences | 50 | $604,345 |
| Artemis Sakell | Senior Director, Exhibits | 50 | $589,153 |
| Martine Reardon | Chief Marketing Officer & Evp | 50 | $425,341 |
| Anish Melwani | Second Vice Chair | 0.5 | — |
| Anthony Hucker | Director | 0.5 | — |
| Beth Aberg | Director | 0.5 | — |
| Brian Cornell | Director | 0.5 | — |
| Carrie Tharp | Director | 0.5 | — |
| Christopher Baldwin | Director | 0.5 | — |
| Colleen Taylor | Director | 0.5 | — |
| David Ratner | Director | 0.5 | — |
| David Rawlinson II | Director | 0.5 | — |
| David Wilkinson | Director (thru 1/25) | 0.5 | — |
| Doug Herrington | Director (start 1/25) | 0.5 | — |
| Edward W Stack | Director | 0.5 | — |
| Hal Lawton | Director | 0.5 | — |
Top vendors & contractors (FY2024)
| Contractor | Services | Paid |
|---|---|---|
| Rda Company LLC | Software Development and Implementation | $2,105,690 |
| The Gate Worldwide LLC | Event Marketing and Promotion | $999,379 |
| Piper Companies LLC | Project Staffing Services and Technology | $662,689 |
| Tusk Strategies LLC | Event Innovation Strategy | $654,524 |
| The Expo Group LLC | Event Production Support | $541,373 |
Grants received · $270K total
5 grants to National Retail Federation Inc totaling $270K, reported by foundations on their Schedule I filings.
| Grantmaker | Purpose | Year | Amount |
|---|---|---|---|
| National Marine Manufacturers Association Inc | General funding | 2020 | $5,000 |
| American Petroleum Institute | General support | 2019 | $50,000 |
| National Restaurant Association | Sponsorship | 2018 | $100,000 |
| National Marine Manufacturers Association Inc | General funding | 2018 | $25,000 |
| National Restaurant Association | Sponsorship | 2017 | $90,000 |
Grants made · $25K in FY2020
1 grant totaling $25K in FY2020. All grants made by National Retail Federation Inc →
| Recipient | Purpose | Amount |
|---|---|---|
| Nrf Foundation | General support | $24,690 |
Frequently asked questions
- Is National Retail Federation Inc a legitimate nonprofit?
- Yes. National Retail Federation Inc is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 13-5582627, based in Washington, District of Columbia.
- What is National Retail Federation Inc's EIN?
- National Retail Federation Inc's Employer Identification Number (EIN) is 13-5582627.
- How much revenue does National Retail Federation Inc report?
- National Retail Federation Inc reported $75,217,888 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- What financial grade does National Retail Federation Inc have?
- CharityIndex grades National Retail Federation Inc A, based on financial health (reserves and operating margin).
- How much does National Retail Federation Inc's highest-paid employee make?
- The highest reported compensation on National Retail Federation Inc's latest Form 990 is $7,280,735, paid to Matthew R Shay (President and Ceo).
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Data for National Retail Federation Inc (EIN 13-5582627) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.