National Hot Rod Association
501(c)(6)
Only null% goes to programs Strong reserves
National Hot Rod Association is a 501(c)(6) organization based in San Dimas, California, registered in 1987, with $96,662,196 in FY2024 revenue. CharityIndex grades it A.
140 Via Verde Ste 100, San Dimas, CA, 91773 EIN 95-1686172 Since 1987
Revenue (FY2024)
$96.7M
▼ 2.6% vs prior year
Expenses (FY2024)
$92.5M
Net assets
$59.3M
Employees
956
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
A
—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for National Hot Rod Association— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
AFinancial health25% of the rating8 mo reserves · +4% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For National Hot Rod Association: 8 mo reserves · +4% margin earns a A on this criterion. See the exact thresholds →
A+Governance25% of the rating6 of 6 checks met
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. For National Hot Rod Association: 6 of 6 checks met earns a A+ on this criterion. See the exact thresholds →
ATransparency10% of the rating4 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For National Hot Rod Association: 4 of 5 disclosure signals earns a A on this criterion. See the exact thresholds →
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Mission
Preserve and promote the sport of drag racing and improve safety in the sport.
What they do
The association establishes rules that govern competition including rules and standards that are designed to enhance safety in the sport as well as promote fair competition. the association continually analyzes and learns from experience gained from over seven decades of sanctioning the sport and information garnered from the thousands of events conducted each year. the association analyzes and tries to anticipate the need for changes in guidelines applicable to race track facilities, and standards for race vehicles, personal protective equipment and the conduct of events. the association analyzes incidents and shares its experience to improve safety and benefit the sport. the association works with the industry it represents in the development of parts and equipment for race vehicles and encourages manufacturers to continue to be innovative in the development of safety oriented equipment, with technology that can be used not only in race vehicles but for everyday passenger cars as well. as part of its mission to improve safety in the sport of drag racing, the association also works on facility issues and improvements throughout a broad network of affiliated tracks throughout north america. the association shares information with owners and operators of various racing facilities regarding improvements aimed to improve safety as well as improve the conduct of events, and thereby attract more participants and spectators. the association devotes substantial resources to improving racing facilities and helping track owners and operators promote programs which are likely to attract more sponsors, spectators and participants alike. the association owns and maintains a small number of racing facilities to preserve the right to race and provide racing venues in certain geographical areas as well as to use as a proving ground for programs and initiatives that improve its ability to perform its role as a sanctioning body.
The association's publication, national dragster, provides in-depth information to tens of thousands of members and to even more pass-along readers. information is provided to thousands of members and nonmembers through the association's websites, nhra.com. and nhraracer.com. the publication showcases the latest in automotive technology, race coverage, interviews, news, statistics and advertising to spectators, competitors, sponsors, track operators, hobbyists, enthusiasts and others. the printed and online publication is distributed to provide full coverage during the racing season and has the largest readership of all drag racing publications and the internet website is also widely viewed.
Contact & location
- Address
- 140 Via Verde Ste 100, San Dimas, CA, 91773
- City
- San Dimas
- State
- California
- Category
- —
- Subcategory
- —
- Phone
- …
- Website
- …
Financial trends
Revenue declined from $99.3M (FY2013) to $96.7M (FY2024) across 12 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $27.4MNet assets $59.3M
Operating margin
4.3%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$86.7M
Total liabilities
$27.4M
Net assets
$59.3M
Salaries & benefits
$23.5M
25% of expenses
Board members
5
3 independent
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $96,662,196▼2.6% | $92,494,120▼1.7% | $59,255,141▲7.2% | $86,703,727▲8.2% | 990 |
| 2023 | $99,236,907▲11.7% | $94,074,823▲14.2% | $55,281,680▲11.6% | $80,100,080▲14.1% | 990 |
| 2022 | $88,809,883▲5.6% | $82,386,401▲20.2% | $49,526,344▲25.0% | $70,216,676▲16.0% | 990 |
| 2021 | $84,074,162▲113% | $68,553,944▲44.6% | $39,626,275▲64.4% | $60,527,116▲47.7% | 990 |
| 2020 | $39,532,721▼57.8% | $47,413,520▼48.9% | $24,106,057▼24.6% | $40,984,221▼19.0% | 990 |
| 2019 | $93,599,685▼3.5% | $92,842,161▼2.8% | $31,986,856▲2.4% | $50,623,778▲1.3% | 990 |
| 2018 | $97,029,313▲2.4% | $95,529,410▲1.7% | $31,229,332▲5.0% | $49,990,171▲4.9% | 990 |
| 2017 | $94,778,501▼0.3% | $93,924,588▼4.9% | $29,729,429▲3.0% | $47,636,612▲5.0% | 990 |
| 2016 | $95,047,034▼2.6% | $98,713,516▼4.5% | $28,857,682▼10.3% | $45,353,577▼0.6% | 990 |
| 2015 | $97,619,846▼1.9% | $103,332,330▲3.3% | $32,180,852▼15.0% | $45,624,351▼18.0% | 990 |
| 2014 | $99,463,758▲0.2% | $100,075,263▲2.2% | $37,857,649▼1.5% | $55,648,155▼2.9% | 990 |
| 2013 | $99,251,581 | $97,911,543▲0.8% | $38,431,880▲3.7% | $57,332,618▼3.5% | 990 |
| 2012 | — | $97,093,169▼4.5% | $37,053,364▲2.3% | $59,409,677▼0.6% | 990 |
| 2011 | — | $101,629,231▼2.7% | $36,211,600▼17.0% | $59,756,020▼11.9% | 990 |
| 2010 | — | $104,406,485 | $43,607,773 | $67,811,270 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Leadership & compensation (FY2024)
Highest-paid: Glen Cromwell — $942,965 (1.02% of total expenses)
| Name | Title | Hours/week | Compensation |
|---|---|---|---|
| Glen Cromwell | President | 40 | $942,965 |
| Peter Clifford | Cfo/board Chairman | 40 | $636,557 |
| Bradley Gerber | Vp Sales & Chief Dvpmt | 40 | $526,921 |
| Alen Cisija | Vp & General Counsel (as of 03/24) | 40 | $472,819 |
| Linda Louie | Vp & General Counsel (thru 03/24) | 40 | $440,175 |
| Joshua Peterson | Vp Racing Administration | 40 | $403,644 |
| Ned Walliser | Vp Competition | 40 | $395,082 |
| Evan Jonat | Vp Live Events | 40 | $322,474 |
| Cheyenne Huang | Acting Treasurer | 40 | $197,326 |
| Edwin Desser | Secretary | 1 | $75,000 |
| Lee Ann Gliha | Board Member | 1 | $75,000 |
| Michael Cohen | Board Member | 1 | $75,000 |
Top vendors & contractors (FY2024)
| Contractor | Services | Paid |
|---|---|---|
| Scs Construction Services Inc | Construction | $1,537,548 |
| Game Creek Video LLC | Tv Production | $1,536,590 |
| Steel Services Inc | Construction | $1,291,334 |
| 3g Wireless LLC | Tv Production | $1,051,340 |
| Learfield Sub LLC | Ticketing Program & Advertising | $831,495 |
Grants made · $6,000 in FY2024
1 grant totaling $6,000 in FY2024. All grants made by National Hot Rod Association →
| Recipient | Purpose | Amount |
|---|---|---|
| Rpm Ministry Inc | Grant assistance | $6,000 |
Frequently asked questions
- Is National Hot Rod Association a legitimate nonprofit?
- Yes. National Hot Rod Association is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 95-1686172, based in San Dimas, California.
- What is National Hot Rod Association's EIN?
- National Hot Rod Association's Employer Identification Number (EIN) is 95-1686172.
- How much revenue does National Hot Rod Association report?
- National Hot Rod Association reported $96,662,196 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- What financial grade does National Hot Rod Association have?
- CharityIndex grades National Hot Rod Association A, based on financial health (reserves and operating margin).
- How much does National Hot Rod Association's highest-paid employee make?
- The highest reported compensation on National Hot Rod Association's latest Form 990 is $942,965, paid to Glen Cromwell (President).
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Data for National Hot Rod Association (EIN 95-1686172) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.