National Audubon Society Inc

National conservation programs focus and align audubon's unparalleled network to meet today's unprecedented environmental challenges. national conservation provides strategy, expertise and leadership for audubon's conservation work and ensures efforts are integrated for maximum effectiveness. national programs include: - conservation leadership produces conservation strategies and leadership to address the needs of birds and the habitats they rely on across the americas. national conservation leadership includes teams dedicated to each of the five strategies critical for birds: climate, coasts, water, working lands, and bird-friendly communities. in addition, the conservation leadership oversees audubons national policy, science and international teams. these programs are responsible for overseeing and coordinating the advancement of the conservation strategies and priorities, working with state offices, chapters, centers and other partners. audubon has created an integrated tool to track progress toward our conservation goals for our five strategies. - network increases the capacity, diversity, connectedness and effectiveness of audubon's grassroots. working with audubon staff in state offices and centers, and our 452 independent chapters, network develops tools and programs that advance our shared conservation priorities. the goal is to bring audubon's conservation mission to life in communities through creative and relevant local action that achieves lasting outcomes and builds durable public support for birds and conservation. audubon nature centers are one of the principle elements of audubon's network reaching a million visitors each year. - science engages in research and analysis to support the development of our conservation strategies, and build our authority as a science-led leader. the science program establishes common metrics to track progress across initiatives and flyways, including biological response of species, and acres of habitat restored, protected or managed. it conducts community science bird monitoring and data collection through the christmas bird count and great backyard bird count, and the climate watch program, to gain a unique view on bird trends across the hemisphere to identify and understand threats like climate change. - policy uses a solutions-oriented approach to environmental advocacy that has earned a reputation as a trusted and influential voice. we combine grassroots organizing, advocacy and communication to support large state and multi-state efforts such as: the restoration of large iconic ecosystems, like the arctic slope in alaska, the wetlands of the everglades, and the mississippi river delta; protection of 2,756 important bird areas covering approximately 430 million acres of public and private lands; and safeguarding common sense laws like the clean air act, clean water act, endangered species act and the neotropical migratory bird conservation act. - marketing & engagement builds the size and effectiveness of audubon's network of supporters and volunteers so that more people take action for birds and the environment. we reach supporters through a variety of channels including www.audubon.org, social media, email marketing, and audubon magazine, which reaches approximately 1 million readers. since april 2015, audubon has owned and operated a digitial app called the audubon bird guide. the guide has been downloaded more than 1 million times, and advance audubon's mission of educating people about birds. marketing also works with corporate partners like allbirds, a sustainable shoe brand, to spread awareness through a limited-edition collection of sneakers inspired by five climate-affected birds. similarly, audubon teams with canon to host "birds in focus" events to engage new audiences and get more people invested in protecting birds and the places they need. - hemispheric strategy works through audubons office in colombia and with partner organizations in latin america to deliver