Myrtle Beach Area Chamber of Commerce
501(c)(6)
98% goes to programs $0 to raise $100 Growing revenue
Myrtle Beach Area Chamber of Commerce is a 501(c)(6) organization based in Myrtle Beach, South Carolina, registered in 1984, with $83,629,578 in FY2024 revenue. CharityIndex grades it A, and it directs about 98% of spending to programs.
1200 N Oak St, Myrtle Beach, SC, 29577 EIN 57-0214572 Since 1984
Revenue (FY2024)
$83.6M
▲ 4.5% vs prior year
Expenses (FY2024)
$82.4M
Net assets
$13.8M
Employees
58
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
A
A+Program efficiency40% of the rating98% to programs · $0 to raise $100
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. For Myrtle Beach Area Chamber of Commerce: 98% to programs · $0 to raise $100 earns a A+ on this criterion. See the exact thresholds →
BFinancial health25% of the rating2 mo reserves · +1% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Myrtle Beach Area Chamber of Commerce: 2 mo reserves · +1% margin earns a B on this criterion. See the exact thresholds →
AGovernance25% of the rating5 of 6 checks met
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. For Myrtle Beach Area Chamber of Commerce: 5 of 6 checks met earns a A on this criterion. See the exact thresholds →
A+Transparency10% of the rating5 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Myrtle Beach Area Chamber of Commerce: 5 of 5 disclosure signals earns a A+ on this criterion. See the exact thresholds →
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Mission
The organization promotes, protects and positively impacts its member businesses and the grand strand economy through a variety of activities and programs, including advocacy of public policy, tourism promotion, destination advertising, destination branding, business promotion, networking, leadership development, business training, convention/meeting sales, research, business services, job creation and other activities related to business and economic development, as identified in its organizational mission statement.
What they do
Internet based tourism promotion activity.
Contact & location
- Address
- 1200 N Oak St, Myrtle Beach, SC, 29577
- City
- Myrtle Beach
- State
- South Carolina
- Category
- —
- Subcategory
- —
- Phone
- …
- Website
- …
Financial trends
Revenue grew from $36.0M (FY2013) to $83.6M (FY2024) across 12 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $27.3MNet assets $13.8M
Operating margin
1.4%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$41.2M
Total liabilities
$27.3M
Net assets
$13.8M
Salaries & benefits
$5.6M
7% of expenses
Board members
26
26 independent
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $83,629,578▲4.5% | $82,447,130▲5.4% | $13,818,837▲9.4% | $41,157,347▼13.8% | 990 |
| 2023 | $80,047,104▲16.8% | $78,206,781▲17.9% | $12,636,389▲17.0% | $47,754,213▼1.7% | 990 |
| 2022 | $68,536,647▲15.9% | $66,307,487▲12.3% | $10,796,066▲26.0% | $48,590,709▲19.0% | 990 |
| 2021 | $59,150,520▲14.5% | $59,036,586▲15.1% | $8,566,906▲1.3% | $40,830,987▲50.4% | 990 |
| 2020 | $51,670,686▼0.1% | $51,296,802▼0.1% | $8,452,972▲1.0% | $27,147,456▲13.1% | 990 |
| 2019 | $51,732,358▼3.9% | $51,341,540▼3.6% | $8,367,292▼49.0% | $24,010,148▲26.4% | 990 |
| 2018 | $53,855,176▲35.8% | $53,261,487▲39.9% | $16,409,360▲3.8% | $18,996,359▼4.0% | 990 |
| 2017 | $39,664,358▲2.0% | $38,067,421▲8.0% | $15,815,671▲4.3% | $19,779,718▲11.9% | 990 |
| 2016 | $38,901,597▲6.4% | $35,246,631▲7.0% | $15,158,385▲30.9% | $17,680,861▲22.2% | 990 |
| 2015 | $36,571,284▲3.1% | $32,938,997▼6.1% | $11,581,608▲45.8% | $14,464,966▲32.9% | 990 |
| 2014 | $35,479,826▼1.4% | $35,094,767▼5.4% | $7,945,729▲10.2% | $10,885,010▲13.6% | 990 |
| 2013 | $36,001,510 | $37,115,962▲3.4% | $7,212,520▼10.9% | $9,582,545▼9.6% | 990 |
| 2012 | — | $35,900,340▲38.2% | $8,095,677▲6.7% | $10,602,594▼2.2% | 990 |
| 2011 | — | $25,984,778 | $7,585,084 | $10,845,535 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Leadership & compensation (FY2024)
Highest-paid: Karen Riordan — $389,373 (0.47% of total expenses)
| Name | Title | Hours/week | Compensation |
|---|---|---|---|
| Karen Riordan | Former President & Ceo | 60 | $389,373 |
| Stuart Butler | Chief Marketing Officer | 50 | $268,463 |
| Tracy Conner | Interim President & Ceo | 50 | $227,019 |
| Randall Mckeel | Chief Financial Officer | 50 | $221,354 |
| Robert Harris | Evp of Group Sales | 50 | $216,231 |
| Diane Charno | Evp of Marketing & Communications | 50 | $173,404 |
| Matthew Metzger | Vp of Hr & Operations | 50 | $144,996 |
| Cynthia Gettig | Evp of Business Development | 50 | $144,577 |
| James Gray | Chief Advocacy Officer | 50 | $143,053 |
| Bhumi Patel | Director | 1 | — |
| Chad Carlson | Director | 1 | — |
| Chris Shroff | Director | 1 | — |
| Declan Mcgonigal | Director | 1 | — |
| Hatton Gravely | Director | 1 | — |
| Jacob Smith | Director | 1 | — |
| Jay Smith | Director | 1 | — |
| Jessica Greene | Director | 1 | — |
| John Anderson | Director | 1 | — |
| John Rutenberg | Chairman | 1 | — |
| Kelli Lane | Director | 1 | — |
Grants received · $50K total
2 grants to Myrtle Beach Area Chamber of Commerce totaling $50K, reported by foundations on their Schedule I filings.
| Grantmaker | Purpose | Year | Amount |
|---|---|---|---|
| Georgetown Memorial Hospital | Operational support | 2022 | $25,000 |
| Georgetown Memorial Hospital | Operational support | 2021 | $25,000 |
Grants made · $507K in FY2024
4 grants totaling $507K in FY2024. All grants made by Myrtle Beach Area Chamber of Commerce →
| Recipient | Purpose | Amount |
|---|---|---|
| Partnership Grand Strand | Support for partnership grand strand | $350,492 |
| Myrtle Beach Area Chamber Ofcommerce Educational Foundation | Support for educational foundation | $75,000 |
| City of Myrtle Beach - Sports Tourism Division | Sports tourism support | $55,000 |
| Georgetown County Chamber of | Passthrough of prt grant money | $26,261 |
Frequently asked questions
- Is Myrtle Beach Area Chamber of Commerce a legitimate nonprofit?
- Yes. Myrtle Beach Area Chamber of Commerce is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 57-0214572, based in Myrtle Beach, South Carolina.
- What is Myrtle Beach Area Chamber of Commerce's EIN?
- Myrtle Beach Area Chamber of Commerce's Employer Identification Number (EIN) is 57-0214572.
- How much revenue does Myrtle Beach Area Chamber of Commerce report?
- Myrtle Beach Area Chamber of Commerce reported $83,629,578 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- How much of Myrtle Beach Area Chamber of Commerce's spending goes to programs?
- Myrtle Beach Area Chamber of Commerce spends about 98% of its total expenses on programs, based on its latest IRS Form 990.
- What financial grade does Myrtle Beach Area Chamber of Commerce have?
- CharityIndex grades Myrtle Beach Area Chamber of Commerce A, based on program efficiency and fundraising cost.
- How much does Myrtle Beach Area Chamber of Commerce's highest-paid employee make?
- The highest reported compensation on Myrtle Beach Area Chamber of Commerce's latest Form 990 is $389,373, paid to Karen Riordan (Former President & Ceo).
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Data for Myrtle Beach Area Chamber of Commerce (EIN 57-0214572) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.