Ludington Area Convention & Visitors Bureau
501(c)(6)
Only null% goes to programs
Ludington Area Convention & Visitors Bureau is a 501(c)(6) organization based in Ludington, Michigan, registered in 1991, with $1,134,796 in FY2025 revenue. CharityIndex grades it D.
119 S Rath Ave, Ludington, MI, 49431 EIN 38-2730546 Since 1991
Revenue (FY2025)
$1.1M
▼ 6.6% vs prior year
Expenses (FY2025)
$1.4M
Net assets
$477K
Employees
—
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
D
—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Ludington Area Convention & Visitors Bureau— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
DFinancial health25% of the rating4 mo reserves · -25% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Ludington Area Convention & Visitors Bureau: 4 mo reserves · -25% margin earns a D on this criterion. See the exact thresholds →
—Governance25% of the ratingNot reported in this filing type
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for Ludington Area Convention & Visitors Bureau— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
CTransparency10% of the rating2 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Ludington Area Convention & Visitors Bureau: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
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Contact & location
Financial trends
Revenue grew from $628K (FY2013) to $1.1M (FY2025) across 13 reported years.
Financial snapshot
Financial health & position (FY2025)
Liabilities $63KNet assets $477K
Operating margin
-25.5%
Spent more than it raised in the latest fiscal year.
Total assets
$541K
Total liabilities
$63K
Net assets
$477K
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2025 | $1,134,796▼6.6% | $1,423,672▲11.8% | $477,447▼37.7% | $540,624▼35.9% | 990 |
| 2024 | $1,214,780▲13.4% | $1,273,936▼0.5% | $766,323▼7.2% | $842,858▼4.6% | 990 |
| 2023 | $1,071,319▼2.5% | $1,279,922▲48.4% | $825,479▼20.2% | $883,671▼19.7% | 990 |
| 2022 | $1,098,432▲5.4% | $862,517▲11.4% | $1,034,082▲29.6% | $1,100,087▲27.8% | 990 |
| 2021 | $1,042,410▲42.2% | $774,333▲12.9% | $798,167▲50.6% | $860,628▲52.5% | 990 |
| 2020 | $732,822▼16.0% | $686,037▼29.8% | $530,090▲9.7% | $564,196▲6.3% | 990 |
| 2019 | $872,335▲0.5% | $977,675▲21.9% | $483,305▼17.9% | $530,524▼16.2% | 990 |
| 2018 | $868,151▲3.5% | $802,271▲7.9% | $588,645▲17.3% | $633,386▲17.3% | 990 |
| 2017 | $839,052▲9.0% | $743,357▲9.0% | $501,660▲23.6% | $539,868▲14.2% | 990 |
| 2016 | $769,603▲4.2% | $682,044▼14.7% | $405,965▲27.5% | $472,916▲13.9% | 990 |
| 2015 | $738,878▼0.6% | $799,403▲21.1% | $318,406▼16.0% | $415,293▼13.6% | 990 |
| 2014 | $743,306▲18.4% | $660,245▲2.8% | $378,931▲28.1% | $480,509▲47.6% | 990 |
| 2013 | $628,015 | $642,471▲29.4% | $295,870▼4.7% | $325,529▼4.9% | 990 |
| 2012 | — | $496,665▲79.2% | $310,326▲20.6% | $342,279▲25.5% | 990 |
| 2011 | — | $277,111▲38.4% | $257,377▲119% | $272,699▲123% | 990 |
| 2010 | — | $200,219 | $117,730 | $122,558 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Frequently asked questions
- Is Ludington Area Convention & Visitors Bureau a legitimate nonprofit?
- Yes. Ludington Area Convention & Visitors Bureau is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 38-2730546, based in Ludington, Michigan.
- What is Ludington Area Convention & Visitors Bureau's EIN?
- Ludington Area Convention & Visitors Bureau's Employer Identification Number (EIN) is 38-2730546.
- How much revenue does Ludington Area Convention & Visitors Bureau report?
- Ludington Area Convention & Visitors Bureau reported $1,134,796 in total revenue on its fiscal year 2025 IRS Form 990 filing.
- What financial grade does Ludington Area Convention & Visitors Bureau have?
- CharityIndex grades Ludington Area Convention & Visitors Bureau D, based on financial health (reserves and operating margin).
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Data for Ludington Area Convention & Visitors Bureau (EIN 38-2730546) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.