Hoop-ology is a 501(c)(3) organization based in Columbia, South Carolina, registered in 2016, with $42,924 in FY2024 revenue. CharityIndex grades it C+.
Revenue (FY2024)
$43K
▼ 3.6% vs prior year
Recreation median: $129K
Expenses (FY2024)
$41K
Net assets
$8,223
Employees
—
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Hoop-ology— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Hoop-ology: 2 mo reserves · +5% margin earns a B on this criterion. See the exact thresholds →
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for Hoop-ology— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Hoop-ology: 1 of 5 disclosure signals earns a D on this criterion. See the exact thresholds →
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Revenue grew from $33K (FY2019) to $43K (FY2024) across 6 reported years.
Financial snapshot
Operating margin
4.8%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$8,223
Total liabilities
$0
Net assets
$8,223
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $42,924▼3.6% | $40,849▼3.5% | $8,223▲33.8% | $8,223▲33.8% | 990 |
| 2023 | $44,528▲94.7% | $42,343▲16.2% | $6,148▲261% | $6,148▲261% | 990 |
| 2022 | $22,873▲1.3% | $36,428▲204% | $1,701▼88.1% | $1,701▼88.1% | 990 |
| 2021 | $22,578▲483% | $11,975▲21.7% | $14,235▲292% | $14,235▲292% | 990 |
| 2020 | $3,876▼88.4% | $9,836▼72.3% | $3,632▼62.1% | $3,632▼62.1% | 990 |
| 2019 | $33,485 | $35,457 | $9,592 | $9,592 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
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Data for Hoop-ology (EIN 56-2473712) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.