Holland Convention & Visitors Bureau
501(c)(6)
Only null% goes to programs Strong reserves Growing revenue
Holland Convention & Visitors Bureau is a 501(c)(6) organization based in Holland, Michigan, registered in 1986, with $3,230,324 in FY2024 revenue. CharityIndex grades it B.
78 E 8th St, Holland, MI, 49423 EIN 38-2642783 Since 1986
Revenue (FY2024)
$3.2M
▲ 17.5% vs prior year
Expenses (FY2024)
$2.5M
Net assets
$2.7M
Employees
—
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B
★★★★
Rated on 2 of 4 criteria — the rest aren't reported in this filing type.
Held down by its weakest criterion — a strong score on one criterion can't hide a weak one.
How the rating works →—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Holland Convention & Visitors Bureau— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
AFinancial health25% of the rating13 mo reserves · +22% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Holland Convention & Visitors Bureau: 13 mo reserves · +22% margin earns a A on this criterion. See the exact thresholds →
—Governance25% of the ratingNot reported in this filing type
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for Holland Convention & Visitors Bureau— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
CTransparency10% of the rating2 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Holland Convention & Visitors Bureau: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
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Contact & location
Financial trends
Revenue grew from $1.4M (FY2013) to $3.2M (FY2024) across 7 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $261KNet assets $2.7M
Operating margin
22.0%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$2.9M
Total liabilities
$261K
Net assets
$2.7M
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $3,230,324▲17.5% | $2,520,676▼3.2% | $2,683,700▲35.9% | $2,944,898▲32.7% | 990 |
| 2023 | $2,748,977▲5.7% | $2,603,125▲5.8% | $1,974,052▲8.5% | $2,218,778▲4.5% | 990 |
| 2022 | $2,599,819▲16.7% | $2,461,276▲63.1% | $1,818,641▲8.2% | $2,122,235▲16.4% | 990 |
| 2021 | $2,228,087▲64.6% | $1,509,063▲6.5% | $1,680,098▲74.8% | $1,823,466▲51.7% | 990 |
| 2020 | $1,353,825▼8.6% | $1,417,066▼2.2% | $961,074▲5.9% | $1,202,195▲30.9% | 990 |
| 2014 | $1,480,924▲7.7% | $1,448,429▼5.3% | $907,176▲3.7% | $918,202▲2.5% | 990 |
| 2013 | $1,374,833 | $1,528,905▲46.1% | $874,681▼15.0% | $895,428▼16.2% | 990 |
| 2012 | — | $1,046,609▲75.6% | $1,028,753▲26.3% | $1,068,086▲26.4% | 990 |
| 2011 | — | $595,977▲61.6% | $814,367▲201% | $844,901▲194% | 990 |
| 2010 | — | $368,867 | $270,156 | $287,448 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Frequently asked questions
- Is Holland Convention & Visitors Bureau a legitimate nonprofit?
- Yes. Holland Convention & Visitors Bureau is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 38-2642783, based in Holland, Michigan.
- What is Holland Convention & Visitors Bureau's EIN?
- Holland Convention & Visitors Bureau's Employer Identification Number (EIN) is 38-2642783.
- How much revenue does Holland Convention & Visitors Bureau report?
- Holland Convention & Visitors Bureau reported $3,230,324 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- What financial grade does Holland Convention & Visitors Bureau have?
- CharityIndex grades Holland Convention & Visitors Bureau B, based on financial health (reserves and operating margin).
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Data for Holland Convention & Visitors Bureau (EIN 38-2642783) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.