Greater Milwaukee Convention & Visitors Bureau Inc
501(c)(6)
Only null% goes to programs Strong reserves Growing revenue
Greater Milwaukee Convention & Visitors Bureau Inc is a 501(c)(6) organization based in Milwaukee, Wisconsin, registered in 1967, with $13,302,781 in FY2024 revenue. CharityIndex grades it B.
648 N Plankinton Ave Ste 220, Milwaukee, WI, 53203 EIN 39-1079432 Since 1967
Revenue (FY2024)
$13.3M
▲ 20.3% vs prior year
Expenses (FY2024)
$13.1M
Net assets
$9.3M
Employees
—
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B
★★★★
Rated on 2 of 4 criteria — the rest aren't reported in this filing type.
Held down by its weakest criterion — a strong score on one criterion can't hide a weak one.
How the rating works →—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Greater Milwaukee Convention & Visitors Bureau Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
AFinancial health25% of the rating9 mo reserves · +1% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Greater Milwaukee Convention & Visitors Bureau Inc: 9 mo reserves · +1% margin earns a A on this criterion. See the exact thresholds →
—Governance25% of the ratingNot reported in this filing type
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for Greater Milwaukee Convention & Visitors Bureau Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
CTransparency10% of the rating2 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Greater Milwaukee Convention & Visitors Bureau Inc: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
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Contact & location
Financial trends
Revenue grew from $8.7M (FY2015) to $13.3M (FY2024) across 10 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $2.2MNet assets $9.3M
Operating margin
1.4%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$11.5M
Total liabilities
$2.2M
Net assets
$9.3M
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $13,302,781▲20.3% | $13,118,482▲9.8% | $9,294,703▲2.0% | $11,514,331▲0.4% | 990 |
| 2023 | $11,056,476▲36.3% | $11,943,261▲13.8% | $9,110,404▼8.9% | $11,469,631▼3.0% | 990 |
| 2022 | $8,109,222▲36.9% | $10,491,639▲32.2% | $9,997,189▼19.4% | $11,823,311▼11.1% | 990 |
| 2021 | $5,924,757▼45.6% | $7,938,414▲37.5% | $12,410,533▼14.0% | $13,303,680▼10.6% | 990 |
| 2020 | $10,894,462▲6.1% | $5,772,018▼40.9% | $14,424,190▲55.1% | $14,876,069▲34.8% | 990 |
| 2019 | $10,266,319▲1.4% | $9,769,261▲4.9% | $9,301,746▲5.6% | $11,035,237▲8.1% | 990 |
| 2018 | $10,123,570▲8.3% | $9,313,825▲7.9% | $8,804,688▲10.1% | $10,208,769▲8.7% | 990 |
| 2017 | $9,350,848▲3.4% | $8,631,515▲7.8% | $7,994,943▲9.9% | $9,393,472▲12.1% | 990 |
| 2016 | $9,043,739▲4.2% | $8,003,473▲5.6% | $7,275,610▲16.7% | $8,379,706▲16.3% | 990 |
| 2015 | $8,681,662 | $7,576,316 | $6,235,344 | $7,204,774 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Frequently asked questions
- Is Greater Milwaukee Convention & Visitors Bureau Inc a legitimate nonprofit?
- Yes. Greater Milwaukee Convention & Visitors Bureau Inc is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 39-1079432, based in Milwaukee, Wisconsin.
- What is Greater Milwaukee Convention & Visitors Bureau Inc's EIN?
- Greater Milwaukee Convention & Visitors Bureau Inc's Employer Identification Number (EIN) is 39-1079432.
- How much revenue does Greater Milwaukee Convention & Visitors Bureau Inc report?
- Greater Milwaukee Convention & Visitors Bureau Inc reported $13,302,781 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- What financial grade does Greater Milwaukee Convention & Visitors Bureau Inc have?
- CharityIndex grades Greater Milwaukee Convention & Visitors Bureau Inc B, based on financial health (reserves and operating margin).
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Data for Greater Milwaukee Convention & Visitors Bureau Inc (EIN 39-1079432) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.