Greater Madison Convention & Visitor Bureau Inc
501(c)(6)
Only null% goes to programs Strong reserves Growing revenue
Greater Madison Convention & Visitor Bureau Inc is a 501(c)(6) organization based in Madison, Wisconsin, registered in 1973, with $7,273,844 in FY2023 revenue. CharityIndex grades it B.
22 E Mifflin St Ste 200, Madison, WI, 53703 EIN 39-1174876 Since 1973
Revenue (FY2023)
$7.3M
▲ 18.6% vs prior year
Expenses (FY2023)
$7.0M
Net assets
$8.3M
Employees
—
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B
★★★★
Rated on 2 of 4 criteria — the rest aren't reported in this filing type.
Held down by its weakest criterion — a strong score on one criterion can't hide a weak one.
How the rating works →—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Greater Madison Convention & Visitor Bureau Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
AFinancial health25% of the rating14 mo reserves · +4% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Greater Madison Convention & Visitor Bureau Inc: 14 mo reserves · +4% margin earns a A on this criterion. See the exact thresholds →
—Governance25% of the ratingNot reported in this filing type
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for Greater Madison Convention & Visitor Bureau Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
CTransparency10% of the rating2 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Greater Madison Convention & Visitor Bureau Inc: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
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Contact & location
Financial trends
Revenue grew from $3.8M (FY2013) to $7.3M (FY2023) across 11 reported years.
Financial snapshot
Financial health & position (FY2023)
Liabilities $1.6MNet assets $8.3M
Operating margin
4.0%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$9.9M
Total liabilities
$1.6M
Net assets
$8.3M
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2023 | $7,273,844▲18.6% | $6,980,105▲5.6% | $8,340,585▲3.7% | $9,919,550▼1.1% | 990 |
| 2022 | $6,133,257▼3.5% | $6,609,622▲49.9% | $8,046,846▼5.6% | $10,029,762▲7.2% | 990 |
| 2021 | $6,354,220▲28.8% | $4,408,787▲10.5% | $8,523,211▲29.7% | $9,355,214▲21.3% | 990 |
| 2020 | $4,933,152▼23.5% | $3,988,891▼34.4% | $6,572,096▲17.2% | $7,711,633▲6.8% | 990 |
| 2019 | $6,445,962▲16.4% | $6,081,503▲33.9% | $5,605,836▲7.2% | $7,223,459▲16.1% | 990 |
| 2018 | $5,535,858▲15.5% | $4,542,001▲12.9% | $5,230,679▲21.9% | $6,223,849▲20.9% | 990 |
| 2017 | $4,791,731▲5.9% | $4,024,073▼7.4% | $4,290,826▲23.0% | $5,145,877▲14.5% | 990 |
| 2016 | $4,524,291▲19.3% | $4,345,339▲28.8% | $3,489,484▲5.7% | $4,494,937▲8.4% | 990 |
| 2015 | $3,793,765▲12.6% | $3,372,753▲13.8% | $3,300,577▲13.3% | $4,147,928▲15.6% | 990 |
| 2014 | $3,368,003▼11.6% | $2,964,655▲0.7% | $2,913,630▲16.2% | $3,588,655▲13.2% | 990 |
| 2013 | $3,810,327 | $2,945,229▲10.8% | $2,506,514▲55.1% | $3,170,812▲41.2% | 990 |
| 2012 | — | $2,658,419▲4.9% | $1,616,525▲15.3% | $2,244,882▲8.1% | 990 |
| 2011 | — | $2,534,492▲8.5% | $1,401,929▲14.1% | $2,076,771▲10.5% | 990 |
| 2010 | — | $2,336,599 | $1,228,800 | $1,879,302 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Frequently asked questions
- Is Greater Madison Convention & Visitor Bureau Inc a legitimate nonprofit?
- Yes. Greater Madison Convention & Visitor Bureau Inc is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 39-1174876, based in Madison, Wisconsin.
- What is Greater Madison Convention & Visitor Bureau Inc's EIN?
- Greater Madison Convention & Visitor Bureau Inc's Employer Identification Number (EIN) is 39-1174876.
- How much revenue does Greater Madison Convention & Visitor Bureau Inc report?
- Greater Madison Convention & Visitor Bureau Inc reported $7,273,844 in total revenue on its fiscal year 2023 IRS Form 990 filing.
- What financial grade does Greater Madison Convention & Visitor Bureau Inc have?
- CharityIndex grades Greater Madison Convention & Visitor Bureau Inc B, based on financial health (reserves and operating margin).
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Data for Greater Madison Convention & Visitor Bureau Inc (EIN 39-1174876) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.