Florida Tourism Industry Marketing Corporation Inc
501(c)(6)
Growing revenue
Florida Tourism Industry Marketing Corporation Inc is a 501(c)(6) organization based in Tallahassee, Florida, registered in 1996, with $106,016,623 in FY2024 revenue.
101 N Monroe St Ste 900, Tallahassee, FL, 32301 EIN 59-3359293 Since 1996
Revenue (FY2024)
$106.0M
▲ 0.1% vs prior year
Expenses (FY2024)
$105.7M
Net assets
$16.5M
Employees
93
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
A
—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Florida Tourism Industry Marketing Corporation Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
BFinancial health25% of the rating2 mo reserves · +0% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Florida Tourism Industry Marketing Corporation Inc: 2 mo reserves · +0% margin earns a B on this criterion. See the exact thresholds →
A+Governance25% of the rating6 of 6 checks met
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. For Florida Tourism Industry Marketing Corporation Inc: 6 of 6 checks met earns a A+ on this criterion. See the exact thresholds →
A+Transparency10% of the rating5 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Florida Tourism Industry Marketing Corporation Inc: 5 of 5 disclosure signals earns a A+ on this criterion. See the exact thresholds →
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Mission
To promote visitation to florida by strengthening florida's share of the global travel market with the goal of maximizing the economic impact of travel and tourism to florida.
What they do
Cooperative promotional programs: visit florida assists interested parties in organizing florida promotional packages. in return for visit florida's assistance, visit florida and other participants receive complimentary advertising in various print, television, digital and radio media used in promoting the package.
Trade shows: visit florida hosts the annual governor's conference on tourism. the conference outlines the marketing plan, provides educational speakers, vendors and networking opportunities. visit florida hosts florida encounter, an appointment-based show where meeting professionals meet with florida suppliers to book future business. visit florida hosts florida huddle, another appointment-based show where tour operators from across the state meet with domestic and international buyers to book future business. in addition to these visit florida-owned trade shows, the marketing and events department works closely with key travel agents, tour operators and meeting professionals to keep florida in the destination forefront. they also organize educational seminars, reservation training, familiarization tours, trade shows and consumer shows and invite the florida industry to participate in these events to create a larger florida presence.
Contact & location
- Address
- 101 N Monroe St Ste 900, Tallahassee, FL, 32301
- City
- Tallahassee
- State
- Florida
- Category
- —
- Subcategory
- —
- Phone
- …
- Website
- …
Financial trends
Revenue grew from $94.9M (FY2013) to $106.0M (FY2024) across 12 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $37.6MNet assets $16.5M
Operating margin
0.3%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$54.0M
Total liabilities
$37.6M
Net assets
$16.5M
Salaries & benefits
$9.9M
9% of expenses
Board members
32
32 independent
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $106,016,623▲0.1% | $105,682,074▲0.6% | $16,453,055▲2.1% | $54,016,595▲18.4% | 990 |
| 2023 | $105,947,083▲22.3% | $105,016,631▲22.0% | $16,118,506▲6.1% | $45,618,874▲21.2% | 990 |
| 2022 | $86,648,555▼3.6% | $86,057,460▼6.7% | $15,188,054▲4.0% | $37,630,218▼4.2% | 990 |
| 2021 | $89,864,645▲42.9% | $92,241,655▲34.0% | $14,596,959▼14.0% | $39,295,195▲16.2% | 990 |
| 2020 | $62,895,567▲30.5% | $68,860,544▲50.0% | $16,973,969▼26.0% | $33,820,067▲3.6% | 990 |
| 2019 | $48,182,560▼47.0% | $45,908,444▼51.5% | $22,938,946▲11.0% | $32,656,881▼32.0% | 990 |
| 2018 | $90,935,826▲0.7% | $94,635,326▲6.4% | $20,664,830▼15.2% | $47,991,304▼14.0% | 990 |
| 2017 | $90,289,776▼18.9% | $88,929,592▼17.2% | $24,364,330▲5.9% | $55,826,380▲23.3% | 990 |
| 2016 | $111,392,524▲1.7% | $107,422,680▼0.4% | $23,004,146▲20.9% | $45,293,952▲19.1% | 990 |
| 2015 | $109,507,099▼7.4% | $107,869,186▼8.0% | $19,034,302▲9.4% | $38,017,210▼1.6% | 990 |
| 2014 | $118,303,187▲24.6% | $117,246,904▲23.9% | $17,396,389▲6.5% | $38,635,891▲3.0% | 990 |
| 2013 | $94,920,682 | $94,601,600▲23.0% | $16,340,106▲2.0% | $37,503,245▲11.1% | 990 |
| 2012 | — | $76,881,547▲34.4% | $16,021,024▲54.8% | $33,767,635▲60.3% | 990 |
| 2011 | — | $57,202,452 | $10,352,061 | $21,062,443 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Leadership & compensation (FY2024)
Highest-paid: Dana Young — $217,166 (0.21% of total expenses)
| Name | Title | Hours/week | Compensation |
|---|---|---|---|
| Dana Young | President and Ceo | 40 | $217,166 |
| Shanna Pace | Chief Financial Officer | 40 | $174,681 |
| Craig A Thomas | Coo/general Counsel | 40 | $169,836 |
| Meredith Dasilva | Vice President of Operations and Administration | 40 | $165,924 |
| Brett S Laiken | Chief Marketing Officer | 40 | $160,227 |
| David L Dodd | Director of Welcome Center Operations | 40 | $143,180 |
| Danielle S Destafney | Vp Content Marketing | 40 | $141,487 |
| Meagan H Chiamardas | Director of Brand | 40 | $136,945 |
| Matsujiro S Pfeiffer | Director of Technology Operations | 40 | $134,085 |
| Adolfo M Perez | Director | 1 | — |
| Blair Hensley | Director | 1 | — |
| Bobby Cornwell | Director | 1 | — |
| Carol Dover | Director | 1 | — |
| Chip Wile | Director | 1 | — |
| Christina Schwartzman | Director | 1 | — |
| Danny Gaekwad | Director | 1 | — |
| Dave Schmidt | Director | 1 | — |
| Eric Marshall | Vice Chair | 1 | — |
| Erin Duggan | Director | 1 | — |
| Ernesto Diaz | Director | 1 | — |
Top vendors & contractors (FY2024)
| Contractor | Services | Paid |
|---|---|---|
| O'keefe Reinhard & Paul LLC | Marketing | $2,126,157 |
| Miles Media Group LLC | Marketing | $1,662,313 |
| Sarah Peter-no Luggage LLC | Marketing | $425,893 |
| Northstar Travel Media LLC | Marketing | $400,000 |
| Truckpro Lc | Office Rent | $377,400 |
Grants made · $246K in FY2020
1 grant totaling $246K in FY2020. All grants made by Florida Tourism Industry Marketing Corporation Inc →
| Recipient | Purpose | Amount |
|---|---|---|
| Mexico Beach Community Development Council Inc | Hurricane recovery | $246,047 |
Frequently asked questions
- Is Florida Tourism Industry Marketing Corporation Inc a legitimate nonprofit?
- Yes. Florida Tourism Industry Marketing Corporation Inc is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 59-3359293, based in Tallahassee, Florida.
- What is Florida Tourism Industry Marketing Corporation Inc's EIN?
- Florida Tourism Industry Marketing Corporation Inc's Employer Identification Number (EIN) is 59-3359293.
- How much revenue does Florida Tourism Industry Marketing Corporation Inc report?
- Florida Tourism Industry Marketing Corporation Inc reported $106,016,623 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- How much does Florida Tourism Industry Marketing Corporation Inc's highest-paid employee make?
- The highest reported compensation on Florida Tourism Industry Marketing Corporation Inc's latest Form 990 is $217,166, paid to Dana Young (President and Ceo).
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Data for Florida Tourism Industry Marketing Corporation Inc (EIN 59-3359293) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.