Diving Equipment & Marketing Association
501(c)(6)
Only null% goes to programs Growing revenue
Diving Equipment & Marketing Association is a 501(c)(6) organization based in San Diego, California, registered in 1975, with $3,161,298 in FY2024 revenue. CharityIndex grades it B.
6050 Santo Rd Ste 190, San Diego, CA, 92124 EIN 95-3105902 Since 1975
Revenue (FY2024)
$3.2M
▲ 4.8% vs prior year
Expenses (FY2024)
$2.9M
Net assets
$1.1M
Employees
—
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B
★★★★
Rated on 2 of 4 criteria — the rest aren't reported in this filing type.
Held down by its weakest criterion — a strong score on one criterion can't hide a weak one.
How the rating works →—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Diving Equipment & Marketing Association— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
AFinancial health25% of the rating5 mo reserves · +7% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Diving Equipment & Marketing Association: 5 mo reserves · +7% margin earns a A on this criterion. See the exact thresholds →
—Governance25% of the ratingNot reported in this filing type
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for Diving Equipment & Marketing Association— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
CTransparency10% of the rating2 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Diving Equipment & Marketing Association: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
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Contact & location
- Address
- 6050 Santo Rd Ste 190, San Diego, CA, 92124
- City
- San Diego
- State
- California
- Category
- —
- Subcategory
- —
- Website
- …
Financial trends
Revenue held steady from $3.1M (FY2013) to $3.2M (FY2024) across 12 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $1.5MNet assets $1.1M
Operating margin
7.0%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$2.6M
Total liabilities
$1.5M
Net assets
$1.1M
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $3,161,298▲4.8% | $2,939,672▲8.5% | $1,141,692▲24.1% | $2,594,778▲9.3% | 990 |
| 2023 | $3,016,750▲16.3% | $2,709,200▲13.4% | $920,066▲50.2% | $2,373,415▲31.0% | 990 |
| 2022 | $2,594,064▲46.5% | $2,388,155▲6.6% | $612,516▲50.6% | $1,811,840▲37.8% | 990 |
| 2021 | $1,770,899▲371% | $2,239,755▲52.3% | $406,613▼53.6% | $1,315,037▼35.2% | 990 |
| 2020 | $376,101▼89.5% | $1,470,970▼58.7% | $875,468▼55.6% | $2,030,654▼18.8% | 990 |
| 2019 | $3,572,108▼0.2% | $3,558,906▲1.6% | $1,970,332▲0.7% | $2,501,779▲4.9% | 990 |
| 2018 | $3,578,203▲3.6% | $3,501,358▲2.4% | $1,957,135▲4.1% | $2,384,978▲5.8% | 990 |
| 2017 | $3,452,526▼0.4% | $3,418,465▲0.4% | $1,880,285▲1.8% | $2,254,637▼16.1% | 990 |
| 2016 | $3,465,218▲7.5% | $3,405,448▲14.3% | $1,846,228▲3.3% | $2,688,101▲26.7% | 990 |
| 2015 | $3,223,368▼2.6% | $2,978,574▼5.0% | $1,786,458▲15.9% | $2,121,946▲6.9% | 990 |
| 2014 | $3,307,864▲6.7% | $3,136,754▼1.2% | $1,541,664▲12.5% | $1,984,407▲13.5% | 990 |
| 2013 | $3,100,058 | $3,176,385▲4.1% | $1,370,554▼5.3% | $1,748,814▼12.7% | 990 |
| 2012 | — | $3,050,020▲13.3% | $1,446,881▲4.5% | $2,003,887▲18.9% | 990 |
| 2011 | — | $2,691,234▼0.2% | $1,385,200▲17.3% | $1,685,973▲0.6% | 990 |
| 2010 | — | $2,696,061 | $1,180,548 | $1,676,514 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Frequently asked questions
- Is Diving Equipment & Marketing Association a legitimate nonprofit?
- Yes. Diving Equipment & Marketing Association is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 95-3105902, based in San Diego, California.
- What is Diving Equipment & Marketing Association's EIN?
- Diving Equipment & Marketing Association's Employer Identification Number (EIN) is 95-3105902.
- How much revenue does Diving Equipment & Marketing Association report?
- Diving Equipment & Marketing Association reported $3,161,298 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- What financial grade does Diving Equipment & Marketing Association have?
- CharityIndex grades Diving Equipment & Marketing Association B, based on financial health (reserves and operating margin).
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Data for Diving Equipment & Marketing Association (EIN 95-3105902) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.