Digital Place-based Advertising Association Inc
Only null% goes to programs Growing revenue
Digital Place-based Advertising Association Inc is a 501(c)(6) organization based in New York, New York, registered in 2007, with $4,828,499 in FY2024 revenue. CharityIndex grades it B.
122 East 42nd Street Suite 4905, New York, NY, 10168 EIN 20-5360895 Since 2007
Revenue (FY2024)
$4.8M
▲ 9.6% vs prior year
Community median: $184K
Expenses (FY2024)
$5.2M
Net assets
$1.6M
Employees
—
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B
—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Digital Place-based Advertising Association Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
B+Financial health25% of the rating4 mo reserves · -9% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Digital Place-based Advertising Association Inc: 4 mo reserves · -9% margin earns a B+ on this criterion. See the exact thresholds →
—Governance25% of the ratingNot reported in this filing type
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for Digital Place-based Advertising Association Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
CTransparency10% of the rating2 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Digital Place-based Advertising Association Inc: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
Show this grade on your website
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Contact & location
- Address
- 122 East 42nd Street Suite 4905, New York, NY, 10168
- City
- New York
- State
- New York
- Subcategory
- Business & Industry Associations
- Website
- …
Financial trends
Revenue grew from $1.4M (FY2014) to $4.8M (FY2024) across 11 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $1.7MNet assets $1.6M
Operating margin
-8.6%
Spent more than it raised in the latest fiscal year.
Total assets
$3.3M
Total liabilities
$1.7M
Net assets
$1.6M
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $4,828,499▲9.6% | $5,245,540▲11.9% | $1,633,252▼20.3% | $3,322,718▼17.9% | 990 |
| 2023 | $4,406,369▲10.8% | $4,687,561▲16.1% | $2,050,293▼12.1% | $4,048,517▼5.9% | 990 |
| 2022 | $3,976,831▲1.6% | $4,038,095▲31.5% | $2,331,485▼2.6% | $4,303,582▼0.9% | 990 |
| 2021 | $3,913,198▲27.9% | $3,071,381▲17.4% | $2,392,749▲54.3% | $4,344,781▲38.3% | 990 |
| 2020 | $3,059,563▼14.7% | $2,616,196▼22.8% | $1,550,932▲40.0% | $3,141,924▲24.2% | 990 |
| 2019 | $3,585,438▲20.0% | $3,387,836▲29.0% | $1,107,565▲21.7% | $2,528,912▲17.9% | 990 |
| 2018 | $2,988,212▲23.1% | $2,626,023▲17.7% | $909,963▲66.1% | $2,145,388▲66.9% | 990 |
| 2017 | $2,428,149▲13.3% | $2,231,034▲18.6% | $547,774▲56.2% | $1,285,436▲65.4% | 990 |
| 2016 | $2,142,396▲20.3% | $1,881,102▲18.6% | $350,659▲292% | $777,079▲34.5% | 990 |
| 2015 | $1,780,248▲31.7% | $1,586,246▲15.3% | $89,365▲185% | $577,810▲76.4% | 990 |
| 2014 | $1,352,175 | $1,375,860▲29.7% | -$104,637▼164% | $327,476▼43.1% | 990 |
| 2010 | — | $1,060,854 | $164,089 | $575,118 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
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Frequently asked questions
- Is Digital Place-based Advertising Association Inc a legitimate nonprofit?
- Yes. Digital Place-based Advertising Association Inc is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 20-5360895, based in New York, New York.
- What is Digital Place-based Advertising Association Inc's EIN?
- Digital Place-based Advertising Association Inc's Employer Identification Number (EIN) is 20-5360895.
- How much revenue does Digital Place-based Advertising Association Inc report?
- Digital Place-based Advertising Association Inc reported $4,828,499 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- What financial grade does Digital Place-based Advertising Association Inc have?
- CharityIndex grades Digital Place-based Advertising Association Inc B, based on financial health (reserves and operating margin).
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Data for Digital Place-based Advertising Association Inc (EIN 20-5360895) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.