Dairy Promotion Inc
501(c)(6)
Thin reserves
Dairy Promotion Inc is a 501(c)(6) organization based in Kansas City, Kansas, registered in 1985, with $73,603,579 in FY2024 revenue.
1405 N 98th St, Kansas City, KS, 66111 EIN 43-1333665 Since 1985
Revenue (FY2024)
$73.6M
▼ 1.4% vs prior year
Expenses (FY2024)
$73.7M
Net assets
$569K
Employees
0
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B
—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Dairy Promotion Inc— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
CFinancial health25% of the rating0 mo reserves · -0% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Dairy Promotion Inc: 0 mo reserves · -0% margin earns a C on this criterion. See the exact thresholds →
BGovernance25% of the rating4 of 6 checks met
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. For Dairy Promotion Inc: 4 of 6 checks met earns a B on this criterion. See the exact thresholds →
ATransparency10% of the rating4 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Dairy Promotion Inc: 4 of 5 disclosure signals earns a A on this criterion. See the exact thresholds →
Show this grade on your website
A live seal — it updates automatically when the grade changes and links donors to this verified profile.
Mission
To engage in promotion, research, and nutrition education as they relate to dairy products.
Contact & location
- Address
- 1405 N 98th St, Kansas City, KS, 66111
- City
- Kansas City
- State
- Kansas
- Category
- —
- Subcategory
- —
- Phone
- …
- Website
- …
Financial trends
Revenue grew from $55.0M (FY2013) to $73.6M (FY2024) across 12 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $0Net assets $569K
Operating margin
-0.1%
Spent more than it raised in the latest fiscal year.
Total assets
$569K
Total liabilities
$0
Net assets
$569K
Salaries & benefits
$0
0% of expenses
Board members
11
11 independent
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $73,603,579▼1.4% | $73,697,782▼1.3% | $568,717▼14.2% | $568,717▼14.2% | 990 |
| 2023 | $74,634,591▼0.3% | $74,690,117 | $662,920▼7.7% | $662,920▼7.7% | 990 |
| 2022 | $74,850,494▼1.1% | $74,717,585▼1.1% | $718,446▲22.7% | $718,446▲22.7% | 990 |
| 2021 | $75,669,129▲0.8% | $75,533,319▲0.8% | $585,537▲30.2% | $585,537▲30.2% | 990 |
| 2020 | $75,081,569▲3.8% | $74,945,645▲2.9% | $449,727▲43.3% | $449,727▲43.3% | 990 |
| 2019 | $72,332,145▲1.2% | $72,814,676▲2.8% | $313,803▼60.6% | $313,803▼60.6% | 990 |
| 2018 | $71,471,626▲10.4% | $70,827,155▲9.5% | $796,334▲424% | $796,334▲424% | 990 |
| 2017 | $64,718,134▲10.0% | $64,678,167▲10.0% | $151,863▲35.7% | $151,863▲35.7% | 990 |
| 2016 | $58,828,567▲1.9% | $58,804,184▲1.9% | $111,896▲27.9% | $111,896▲27.9% | 990 |
| 2015 | $57,721,109▲2.0% | $57,687,032▲1.9% | $87,513▲63.8% | $87,513▲63.8% | 990 |
| 2014 | $56,568,167▲2.9% | $56,612,071▲3.0% | $53,436▼45.1% | $53,436▼45.1% | 990 |
| 2013 | $54,968,152 | $54,985,599▼4.4% | $97,340▼15.2% | $97,340▼15.2% | 990 |
| 2012 | — | $57,491,927▼0.4% | $114,787▲96.5% | $114,787▲96.5% | 990 |
| 2011 | — | $57,738,889▲1.5% | $58,410▲28.1% | $58,410▲28.1% | 990 |
| 2010 | — | $56,886,199 | $45,592 | $45,592 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Leadership & compensation (FY2024)
| Name | Title | Hours/week | Compensation |
|---|---|---|---|
| Alex Bachelor | Assistant Treasurer | 0 | — |
| Alex Peterson | Director | 0 | — |
| Jeff Clark | Assistant Secretary | 0 | — |
| Jeff Raney | Secretary/treasurer | 0 | — |
| Jennifer Leech | Director | 0 | — |
| Kevin Cody | Assistant Treasurer | 0 | — |
| Kristen Coady | President | 0 | — |
| Neil Hoff | Director | 0 | — |
| Perry Tjaarda | Chairman | 0 | — |
| Rick Podtburg | Director | 0 | — |
| Todd Hathorn | Vice Chairman | 0 | — |
Grants made · $73.6M in FY2024
28 grants totaling $73.6M in FY2024 — showing the 15 largest. All grants made by Dairy Promotion Inc →
| Recipient | Purpose | Amount |
|---|---|---|
| National Dairy Board | Advertising program | $27,562,708 |
| Dairy Max Inc | Advertising program | $15,838,857 |
| Empire State Development Corp | Advertising program | $6,296,617 |
| Michigan Dairy Market Program | Advertising program | $4,076,328 |
| Wisconsin Milk Marketing Board Inc | Advertising program | $3,235,310 |
| Idaho Dairy Products Commission | Advertising program | $2,412,858 |
| Dairy Council Mid East | Advertising program | $1,622,125 |
| Vermont Dairy Promo Council | Advertising program | $1,523,608 |
| Midwest Dairy Association | Advertising program | $1,491,921 |
| American Dairy Assn & Dairy Council of Ny Inc Empire Building | Advertising program | $1,401,325 |
| Southeast United Dairy Industry Association Inc | Advertising program | $1,150,563 |
| Utah Dairy Commission | Advertising program | $1,139,807 |
| American Dairy Association Indiana Inc | Advertising program | $1,110,872 |
| Dairy Farmers Inc | Advertising program | $1,037,700 |
| Industry Development Fund | Advertising program | $806,429 |
Frequently asked questions
- Is Dairy Promotion Inc a legitimate nonprofit?
- Yes. Dairy Promotion Inc is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 43-1333665, based in Kansas City, Kansas.
- What is Dairy Promotion Inc's EIN?
- Dairy Promotion Inc's Employer Identification Number (EIN) is 43-1333665.
- How much revenue does Dairy Promotion Inc report?
- Dairy Promotion Inc reported $73,603,579 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- How much does Dairy Promotion Inc's highest-paid employee make?
- The highest reported compensation on Dairy Promotion Inc's latest Form 990 is $0, paid to Alex Bachelor (Assistant Treasurer).
More nonprofits in Kansas City
Explore more
Data for Dairy Promotion Inc (EIN 43-1333665) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.