Dairy Management Inc

Trust & reputation a key dairy checkoff priority is maintaining and building trust with consumers, thought leaders and others - work that lays the foundation for growing category sales. this outreach is critical, as today's increasingly diverse consumers rely on a wide range of information sources, making targeted engagement more important than ever. the "see dairy differently" thought leader campaign brought dairy's sustainability and nutrition story to life by combining powerful advertising creative with media placements in high-profile outlets including forbes, usa today and the new york times. specifically, a placement in the los angeles times showed an 8.3% increase in the belief that dairy farmers are taking steps to help the environment. (continued on schedule o)

Global positioning of dairy today's consumers are looking not only at the attributes of the foods and beverages they consume, but increasingly they are looking at how the product is made and its impact on people and the planet. that's why the checkoff works to advance dairy perceptions over the long term and reinforce dairy's role as an essential and sustainable food source. one way the checkoff accomplishes this is working in collaboration with others across the value chain to advance dairy sustainability. this work demonstrates that dairy is an environmental solution here and around the world (backed by science and other proof points) and is economically viable for farmers, markets and society. (continued on schedule o)

Exports dmi partners with food/retail/dairy companies to implement marketing programs and initiatives to facilitate the sales of u.s. produced dairy products and dairy ingredients outside the united states across various key international markets.