Bloomington-normal Area Convention and Visitors Bureau
Only null% goes to programs Strong reserves Growing revenue
Bloomington-normal Area Convention and Visitors Bureau is a 501(c)(6) organization based in Bloomington, Illinois, registered in 2006, with $1,455,862 in FY2023 revenue. CharityIndex grades it B.
101 S Madison St, Bloomington, IL, 61701 EIN 33-1037577 Since 2006
Revenue (FY2023)
$1.5M
▲ 0.5% vs prior year
Community median: $184K
Expenses (FY2023)
$1.5M
Net assets
$2.2M
Employees
—
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B
—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Bloomington-normal Area Convention and Visitors Bureau— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
B+Financial health25% of the rating17 mo reserves · -6% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Bloomington-normal Area Convention and Visitors Bureau: 17 mo reserves · -6% margin earns a B+ on this criterion. See the exact thresholds →
—Governance25% of the ratingNot reported in this filing type
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for Bloomington-normal Area Convention and Visitors Bureau— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
CTransparency10% of the rating2 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Bloomington-normal Area Convention and Visitors Bureau: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
Show this grade on your website
A live seal — it updates automatically when the grade changes and links donors to this verified profile.
Contact & location
- Address
- 101 S Madison St, Bloomington, IL, 61701
- City
- Bloomington
- State
- Illinois
- Subcategory
- Business & Industry Associations
- Website
- …
Financial trends
Revenue grew from $1.3M (FY2013) to $1.5M (FY2023) across 11 reported years.
Financial snapshot
Financial health & position (FY2023)
Liabilities $166KNet assets $2.2M
Operating margin
-6.0%
Spent more than it raised in the latest fiscal year.
Total assets
$2.3M
Total liabilities
$166K
Net assets
$2.2M
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2023 | $1,455,862▲0.5% | $1,542,738▲7.3% | $2,175,846▼3.8% | $2,341,845▼11.5% | 990 |
| 2022 | $1,449,277▲49.6% | $1,437,832▲44.9% | $2,262,722▲0.5% | $2,647,388▲15.5% | 990 |
| 2021 | $968,562▲27.7% | $992,247▲34.9% | $2,251,277▼1.0% | $2,292,815▼1.0% | 990 |
| 2020 | $758,705▼24.2% | $735,546▼28.6% | $2,274,962▲1.0% | $2,316,285▲1.7% | 990 |
| 2019 | $1,001,528▼19.3% | $1,030,822▼13.2% | $2,251,803▼1.3% | $2,276,805▼3.4% | 990 |
| 2018 | $1,241,818▲0.1% | $1,188,206▼3.7% | $2,281,097▲2.4% | $2,357,649▲0.5% | 990 |
| 2017 | $1,240,844▼3.0% | $1,233,348▲1.6% | $2,227,485▲0.3% | $2,346,996▲2.2% | 990 |
| 2016 | $1,279,461▲1.5% | $1,213,374▲2.8% | $2,219,989▲3.1% | $2,297,088▲4.1% | 990 |
| 2015 | $1,260,133▼16.4% | $1,180,155▼13.0% | $2,153,902▲3.9% | $2,205,951▲1.6% | 990 |
| 2014 | $1,506,678▲17.0% | $1,356,503▲17.9% | $2,073,924▲7.8% | $2,170,927▲8.8% | 990 |
| 2013 | $1,287,478 | $1,150,918▼0.1% | $1,923,749▲7.6% | $1,994,867▲9.2% | 990 |
| 2012 | — | $1,152,384▲5.2% | $1,787,189▲9.4% | $1,827,469▲10.3% | 990 |
| 2011 | — | $1,095,110▼1.7% | $1,634,013▲7.2% | $1,656,953▲7.6% | 990 |
| 2010 | — | $1,113,598 | $1,524,559 | $1,540,429 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
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Compare Bloomington-normal Area Convention and Visitors Bureau
Frequently asked questions
- Is Bloomington-normal Area Convention and Visitors Bureau a legitimate nonprofit?
- Yes. Bloomington-normal Area Convention and Visitors Bureau is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 33-1037577, based in Bloomington, Illinois.
- What is Bloomington-normal Area Convention and Visitors Bureau's EIN?
- Bloomington-normal Area Convention and Visitors Bureau's Employer Identification Number (EIN) is 33-1037577.
- How much revenue does Bloomington-normal Area Convention and Visitors Bureau report?
- Bloomington-normal Area Convention and Visitors Bureau reported $1,455,862 in total revenue on its fiscal year 2023 IRS Form 990 filing.
- What financial grade does Bloomington-normal Area Convention and Visitors Bureau have?
- CharityIndex grades Bloomington-normal Area Convention and Visitors Bureau B, based on financial health (reserves and operating margin).
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Data for Bloomington-normal Area Convention and Visitors Bureau (EIN 33-1037577) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.