Betterlife
501(c)(8) Donations tax-deductible
Strong reserves
Betterlife is a 501(c)(8) organization based in Madison, Wisconsin, registered in 1940, with $63,526,747 in FY2024 revenue.
Po Box 1527, Madison, WI, 53701 EIN 42-0594470 Since 1940
Revenue (FY2024)
$63.5M
▼ 1.1% vs prior year
Expenses (FY2024)
$69.2M
Net assets
$60.2M
Employees
88
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
A
—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for Betterlife— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
B+Financial health25% of the rating10 mo reserves · -9% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For Betterlife: 10 mo reserves · -9% margin earns a B+ on this criterion. See the exact thresholds →
A+Governance25% of the rating6 of 6 checks met
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. For Betterlife: 6 of 6 checks met earns a A+ on this criterion. See the exact thresholds →
A+Transparency10% of the rating5 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For Betterlife: 5 of 5 disclosure signals earns a A+ on this criterion. See the exact thresholds →
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Mission
Fraternal benefit society - as a fraternal benefit insurance society, our mission is to help our members protect their families' financial futures, build better lives, and better their communities.
What they do
Insurance activities: the primary purpose of the insurance activities of betterlife is to accomplish the tax-exempt purpose of the fraternal benefit society rather than to produce income. number of members: 55,187
Contact & location
Financial trends
Revenue grew from $33.1M (FY2013) to $63.5M (FY2024) across 12 reported years.
Financial snapshot
Financial health & position (FY2024)
Liabilities $526.4MNet assets $60.2M
Operating margin
-9.0%
Spent more than it raised in the latest fiscal year.
Total assets
$586.6M
Total liabilities
$526.4M
Net assets
$60.2M
Salaries & benefits
$8.5M
12% of expenses
Board members
9
8 independent
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $63,526,747▼1.1% | $69,224,196▼0.7% | $60,218,680▼7.1% | $586,620,274▼2.9% | 990 |
| 2023 | $64,263,803▲25.6% | $69,734,945▲11.1% | $64,793,797▼7.5% | $603,847,920▼3.0% | 990 |
| 2022 | $51,179,407▼13.9% | $62,754,257▲2.0% | $70,015,329▲25.7% | $622,297,981▼4.1% | 990 |
| 2021 | $59,441,063▲136% | $61,498,031▲123% | $55,698,871▲170% | $648,970,346▲115% | 990 |
| 2020 | $25,149,208▼15.6% | $27,619,169▼8.5% | $20,661,962▼10.6% | $302,314,413▼0.6% | 990 |
| 2019 | $29,785,960▲2.3% | $30,188,336▲2.2% | $23,114,554▼2.3% | $304,066,274▲0.7% | 990 |
| 2018 | $29,115,222▼4.0% | $29,525,009▼1.6% | $23,660,495▼2.5% | $301,909,674▲1.3% | 990 |
| 2017 | $30,344,090▲1.1% | $30,003,428▲0.3% | $24,263,438▲1.1% | $298,022,314▲0.9% | 990 |
| 2016 | $30,027,378▲4.1% | $29,921,214▲6.2% | $23,992,692▲0.5% | $295,325,782▲2.6% | 990 |
| 2015 | $28,854,424▼7.3% | $28,176,422▼5.9% | $23,869,012▲2.6% | $287,885,239▲2.0% | 990 |
| 2014 | $31,113,528▼6.1% | $29,937,776▼9.4% | $23,271,037▲4.1% | $282,274,649▲3.1% | 990 |
| 2013 | $33,146,331 | $33,027,666▼7.0% | $22,349,085▼0.2% | $273,894,053▲3.4% | 990 |
| 2012 | — | $35,529,523▲9.8% | $22,390,117▼0.2% | $264,901,892▲5.6% | 990 |
| 2011 | — | $32,364,829▲8.3% | $22,430,381▲3.5% | $250,944,786▲4.3% | 990 |
| 2010 | — | $29,875,419 | $21,676,467 | $240,634,547 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Leadership & compensation (FY2024)
Highest-paid: Christopher Campbell — $555,540 (0.80% of total expenses)
| Name | Title | Hours/week | Compensation |
|---|---|---|---|
| Christopher Campbell | Board Chair/ceo/president | 40 | $555,540 |
| Matthew P Mikulcik | Chief Operating Officer | 40 | $301,443 |
| Derek J Metcalf | Cfo | 40 | $270,707 |
| Craig A Van Dyke | Former Officer and Director | 0 | $228,042 |
| Angel L Thomas | Svp-member Experience | 40 | $211,170 |
| Rebecca K Lureen | Manager-independent Sales | 40 | $204,607 |
| Jenna M Dunker | Svp-strategic Initiatives/corporate Secretary | 40 | $194,244 |
| William J Rutten | External Wholesaler/senior Sales Director | 40 | $180,185 |
| Donald M Nieland | Svp-it/secretary | 40 | $173,518 |
| David J Schlesser | Vp-national Sales | 40 | $155,964 |
| Kaye R Demartino | Vp-talent Management | 40 | $147,246 |
| Sean M Dailey | Senior Director-actuarial Pricing and Product Design | 40 | $142,538 |
| Michelle M Maffet | Vp-member Services | 40 | $138,515 |
| Mary F Hale | Director-member Sales | 40 | $120,689 |
| Phyllis A Heleniak | Vp-direct To Consumer | 40 | $118,908 |
| George F Yanna | Former Director | 0 | $62,532 |
| John T Mchugh Jr | Independent Director | 6 | $57,055 |
| Brenda L Stone Sullivan | Independent Director | 4 | $43,470 |
| Daniel L Shinnick | Independent Director | 4 | $43,470 |
| Duane J Jirik | Independent Director | 4 | $43,470 |
Top vendors & contractors (FY2024)
| Contractor | Services | Paid |
|---|---|---|
| Asset Allocation & Management Inc | Investment Managers | $546,063 |
| Paulsen Agency | Marketing Consultants | $492,777 |
| Mvp Advisory Group LLC | Technology Consultants | $461,949 |
| Griffith Ballard & Company | Actuarial Consultants | $325,960 |
| Ipipeline Inc | Technology Vendor | $265,550 |
Grants made · $5,400 in FY2018
1 grant totaling $5,400 in FY2018. All grants made by Betterlife →
| Recipient | Purpose | Amount |
|---|---|---|
| Western Fraternal Life Association | Fraternal activities where members live and work | $5,400 |
Frequently asked questions
- Is Betterlife a legitimate nonprofit?
- Yes. Betterlife is a 501(c)(8) organization registered with the U.S. Internal Revenue Service under EIN 42-0594470, based in Madison, Wisconsin. Donations are tax-deductible.
- What is Betterlife's EIN?
- Betterlife's Employer Identification Number (EIN) is 42-0594470.
- How much revenue does Betterlife report?
- Betterlife reported $63,526,747 in total revenue on its fiscal year 2024 IRS Form 990 filing.
- How much does Betterlife's highest-paid employee make?
- The highest reported compensation on Betterlife's latest Form 990 is $555,540, paid to Christopher Campbell (Board Chair/ceo/president).
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Explore more
Data for Betterlife (EIN 42-0594470) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.