American Beverage Association is a 501(c)(6) organization based in Washington, District of Columbia, registered in 1939, with $103,751,062 in FY2024 revenue. CharityIndex grades it A.
Revenue (FY2024)
$103.8M
▼ 2.2% vs prior year
Expenses (FY2024)
$102.9M
Net assets
$95.3M
Employees
51
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for American Beverage Association— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For American Beverage Association: 11 mo reserves · +1% margin earns a A on this criterion. See the exact thresholds →
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. For American Beverage Association: 6 of 6 checks met earns a A+ on this criterion. See the exact thresholds →
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For American Beverage Association: 3 of 5 disclosure signals earns a B on this criterion. See the exact thresholds →
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See page 2, part iii, line 1 for details.
Revenue grew from $64.7M (FY2013) to $103.8M (FY2024) across 12 reported years.
Financial snapshot
Operating margin
0.9%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$130.9M
Total liabilities
$35.6M
Net assets
$95.3M
Salaries & benefits
$16.5M
16% of expenses
Board members
31
31 independent
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2024 | $103,751,062▼2.2% | $102,866,982▲4.6% | $95,250,628▲6.4% | $130,875,234▲9.1% | 990 |
| 2023 | $106,054,798▲9.8% | $98,381,394▲3.1% | $89,537,305▲22.7% | $119,910,568▲10.7% | 990 |
| 2022 | $96,604,805▼4.9% | $95,425,169▲6.4% | $72,999,762▼21.0% | $108,354,958▼5.8% | 990 |
| 2021 | $101,585,081▲53.5% | $89,666,232▲33.3% | $92,446,932▲24.0% | $114,967,236▲24.7% | 990 |
| 2020 | $66,175,304▼15.6% | $67,290,809▼12.6% | $74,538,271▲8.6% | $92,171,627▲7.8% | 990 |
| 2019 | $78,414,608▼12.9% | $76,968,683▼11.5% | $68,647,133▲20.2% | $85,503,149▲21.5% | 990 |
| 2018 | $90,043,181▼5.1% | $87,019,171▼6.4% | $57,128,608▼7.7% | $70,382,744▼6.0% | 990 |
| 2017 | $94,896,832▼24.3% | $92,994,004▼11.3% | $61,896,769▲11.0% | $74,901,196▲10.4% | 990 |
| 2016 | $125,425,727▲58.9% | $104,837,946▲39.2% | $55,769,675▲63.6% | $67,857,034▲56.6% | 990 |
| 2015 | $78,938,044▼6.7% | $75,309,660▼7.1% | $34,095,108▲5.0% | $43,341,614▲13.7% | 990 |
| 2014 | $84,621,486▲30.8% | $81,079,630▲29.8% | $32,467,331▲7.8% | $38,109,940▼2.8% | 990 |
| 2013 | $64,708,873 | $62,473,827▼18.0% | $30,114,761▲16.7% | $39,190,925▲25.7% | 990 |
| 2012 | — | $76,150,115▲44.8% | $25,807,798▼2.3% | $31,182,872▲1.8% | 990 |
| 2011 | — | $52,591,931▼36.0% | $26,416,344▼4.5% | $30,645,490▲0.6% | 990 |
| 2010 | — | $82,190,890 | $27,652,144 | $30,471,688 | 990 |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Highest-paid: Kevin W Keane — $2,296,681 (2.23% of total expenses)
| Name | Title | Hours/week | Compensation |
|---|---|---|---|
| Kevin W Keane | President & Ceo | 40 | $2,296,681 |
| Ryan Guthrie | Evp, Government and Public Affairs | 40 | $785,544 |
| Robert A Micek | Evp & Chief Financial Officer | 40 | $661,836 |
| Sean Krispinsky | Svp & Deputy General Counsel | 40 | $510,564 |
| Amy E Hancock | Evp, General Counsel, Secretary | 40 | $504,243 |
| Merideth Potter | Svp, Public Affairs | 40 | $461,470 |
| Amy Brink | Svp, External Affairs | 40 | $431,915 |
| Allison Starmann | Secretary (as of 11/24) | 1 | — |
| Andrea Kendell | Board Director | 1 | — |
| Andrew Archambault | Board Director | 1 | — |
| Andrew Springate | Vice Chair (as of 01/24) | 1 | — |
| Andy Peykoff II | Board Director | 1 | — |
| Bradley Brad Goist | Board Director | 1 | — |
| Brian Charneski | Board Director | 1 | — |
| Chris Hunt | Board Director | 1 | — |
| Cliff Ritchie | Board Director | 1 | — |
| Derek Hill | Board Director | 1 | — |
| Heather Hoytink | Board Director | 1 | — |
| J Andrew Andy Moore | Board Director | 1 | — |
| Jean Claude Tissot | Board Director | 1 | — |
| Contractor | Services | Paid |
|---|---|---|
| Rational Pr LLC | Professional Fees | $1,013,269 |
| Public Opinion Strategies LLC | Professional Fees | $966,500 |
| Breezeway Consulting LLC | Professional Fees | $818,650 |
| Gradient | Professional Fees | $679,597 |
| Latham & Watkins LLP | Professional Fees | $544,804 |
3 grants totaling $2.7M in FY2024. All grants made by American Beverage Association →
| Recipient | Purpose | Amount |
|---|---|---|
| American Beverage Foundation For A Healthy America | State association grant - $250,000 & us conference of mayors multi-year healthy cities grant - $745,000 & african american mayors association - $600,000 | $1,595,000 |
| United States Conference of Mayors | Multi-year national initiative healthy cities campaign program - $855,000 | $855,000 |
| Americans For Food and Beverage Choice | Website expense-messaging | $205,591 |
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Data for American Beverage Association (EIN 53-0025510) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.