American Advertising Federation- Baton Rouge
501(c)(6)
Only null% goes to programs Strong reserves Growing revenue
American Advertising Federation- Baton Rouge is a 501(c)(6) organization based in Baton Rouge, Louisiana, registered in 1990, with $128,634 in FY2023 revenue. CharityIndex grades it B.
Po Box 1707, Baton Rouge, LA, 70821 EIN 72-0953030 Since 1990
Revenue (FY2023)
$129K
▲ 9.3% vs prior year
Expenses (FY2023)
$126K
Net assets
$102K
Employees
—
CharityIndex rating
One independent A+ to F grade from four published criteria, each scored separately from IRS filings and combined by weight.
B
★★★★
Rated on 2 of 4 criteria — the rest aren't reported in this filing type.
Held down by its weakest criterion — a strong score on one criterion can't hide a weak one.
How the rating works →—Program efficiency40% of the ratingNo expense breakdown in filings
Measures how much of every dollar spent actually reaches programs, plus what it costs to raise $100 of donations. The worse of the two measures sets the letter (85%+ to programs is an A; under $15 to raise $100 is an A), averaged over the three most recent filings. Not scored for American Advertising Federation- Baton Rouge— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
AFinancial health25% of the rating10 mo reserves · +2% margin
Measures whether the organization is built to last: how many months its reserves would cover expenses (3+ months earns an A-range score, but hoarding 5+ years of budget is capped) and whether it runs a surplus or a deficit. For American Advertising Federation- Baton Rouge: 10 mo reserves · +2% margin earns a A on this criterion. See the exact thresholds →
—Governance25% of the ratingNot reported in this filing type
Checks how the organization is run, from its own Form 990: an independent board majority, a board of five or more, conflict-of-interest, whistleblower and document-retention policies, and independently audited financials. The share of disclosed checks that pass sets the letter. Not scored for American Advertising Federation- Baton Rouge— this filing type doesn't report it, and the rating simply skips it (never counts it against the organization). See the exact thresholds →
CTransparency10% of the rating2 of 5 disclosure signals
Counts five disclosure signals: a recent filing, a mission statement, program descriptions, a listed website, and the full expense breakdown. More disclosure, better letter. For American Advertising Federation- Baton Rouge: 2 of 5 disclosure signals earns a C on this criterion. See the exact thresholds →
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Contact & location
- Address
- Po Box 1707, Baton Rouge, LA, 70821
- City
- Baton Rouge
- State
- Louisiana
- Category
- —
- Subcategory
- —
- Website
- …
Financial trends
Revenue declined from $145K (FY2010) to $129K (FY2023) across 14 reported years.
Financial snapshot
Financial health & position (FY2023)
Liabilities $2,661Net assets $102K
Operating margin
2.4%
Revenue exceeded expenses in the latest fiscal year.
Total assets
$105K
Total liabilities
$2,661
Net assets
$102K
Financials by year
| Fiscal year | Revenue | Expenses | Net assets | Total assets | Form |
|---|---|---|---|---|---|
| 2023 | $128,634▲9.3% | $125,554▼2.3% | $101,935▲3.1% | $104,596▲0.5% | 990EZ |
| 2022 | $117,687▲12.1% | $128,557▲9.4% | $98,855▼9.9% | $104,046▼6.6% | 990EZ |
| 2021 | $104,965▲22.2% | $117,489▲30.7% | $109,733▼10.2% | $111,348▼9.5% | 990EZ |
| 2020 | $85,883▼43.1% | $89,926▼26.5% | $122,242▼3.2% | $123,027▼2.9% | 990EZ |
| 2019 | $150,991▼10.4% | $122,394▼6.8% | $126,285▲29.3% | $126,649▲26.3% | 990EZ |
| 2018 | $168,599▲25.1% | $131,296▼8.8% | $97,687▲61.8% | $100,293▲54.7% | 990EZ |
| 2017 | $134,764▼19.8% | $143,996▼1.3% | $60,387▼13.3% | $64,813▼11.6% | 990EZ |
| 2016 | $168,095▼8.5% | $145,862▼13.2% | $69,621▲46.9% | $73,356▲25.1% | 990EZ |
| 2015 | $183,677▲36.3% | $167,981▲25.9% | $47,387▲46.2% | $58,650▲75.2% | 990EZ |
| 2014 | $134,762▲9.5% | $133,402▲20.0% | $32,411▲4.4% | $33,477▲1.2% | 990EZ |
| 2013 | $123,039▲19.5% | $111,199▲1.5% | $31,051▲61.6% | $33,073▲63.4% | 990EZ |
| 2012 | $102,919▲5.6% | $109,537▼11.1% | $19,211▼25.6% | $20,242▼44.1% | 990EZ |
| 2011 | $97,490▼32.6% | $123,274▼17.6% | $25,829▼50.0% | $36,237▼32.3% | 990EZ |
| 2010 | $144,641 | $149,605 | $51,613 | $53,525 | 990EZ |
Original Form 990 PDFs (the Form column) are served by ProPublica Nonprofit Explorer, as filed with the IRS. Create a free account to download the CSV report.
Frequently asked questions
- Is American Advertising Federation- Baton Rouge a legitimate nonprofit?
- Yes. American Advertising Federation- Baton Rouge is a 501(c)(6) organization registered with the U.S. Internal Revenue Service under EIN 72-0953030, based in Baton Rouge, Louisiana.
- What is American Advertising Federation- Baton Rouge's EIN?
- American Advertising Federation- Baton Rouge's Employer Identification Number (EIN) is 72-0953030.
- How much revenue does American Advertising Federation- Baton Rouge report?
- American Advertising Federation- Baton Rouge reported $128,634 in total revenue on its fiscal year 2023 IRS Form 990 filing.
- What financial grade does American Advertising Federation- Baton Rouge have?
- CharityIndex grades American Advertising Federation- Baton Rouge B, based on financial health (reserves and operating margin).
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Data for American Advertising Federation- Baton Rouge (EIN 72-0953030) comes from the IRS Business Master File and e-filed Form 990 returns, via CharityIndex. Figures reflect what the organization reported to the IRS for each fiscal year.